Let’s Put on a Show: Marketing and Branding for the Entertainment Industry

| November 27, 2017

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Entertainment brands are some of the most-recognized brands in our culture. Audiences easily recognize the Universal symbol, the MGM lion, and other entertainment brands – and entertainment brand recognition is often global rather than regional. In our increasingly homogenized world, we all end up viewing the same entertainment.

Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

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Why Entertainment Stocks Soared by Double Digits Tuesday

Article | April 7, 2020

If that does happen, Cinemark and AMC Entertainment might reopen their theaters for the traditional blockbuster summer movie season. AMC CEO Adam Aron hopes customers can return by mid-June, and analysts at B. Riley even upgraded Cinemark to a buy and noted the company should be able to "control cash flow and get through this shutdown period without any adverse liquidity events."

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Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

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