Level the Playing Field: Big Data Challenges that Gaming Businesses Need to Tackle

| January 29, 2018

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Game play has evolved tremendously over the years, going from board games and simple video games to today’s massive multi-player games with near photo-realistic visuals and millions of user interactions. While mobile and social games have made gaming available to the masses, this has also provided gaming companies the chance to collect and analyze data to find new opportunities and get actionable insights on their customers. Gaming companies can use these insights to understand how their customers think and respond, boosting retention and paving the way for the future of gaming.

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theAudience

theAudience is a Culture Company that Builds Genuine Connections Between Consumers & Brands.Ever since our conception in 2011, we've blurred the boundaries between marketing, entertainment and technology. Today our ‘Culture Lab’ maps the cultural landscape existing between a brand and its consumers, identifying the passion points, people, partners and places that truly matter.Armed with this knowledge our Content Studio develops social stories, initiatives and communities that weave companies into the very fabric of society.

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Spotlight

theAudience

theAudience is a Culture Company that Builds Genuine Connections Between Consumers & Brands.Ever since our conception in 2011, we've blurred the boundaries between marketing, entertainment and technology. Today our ‘Culture Lab’ maps the cultural landscape existing between a brand and its consumers, identifying the passion points, people, partners and places that truly matter.Armed with this knowledge our Content Studio develops social stories, initiatives and communities that weave companies into the very fabric of society.

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