Live 4K HDR with Globosat

Globosat, one of Latin America’s biggest pay TV players and Brazil’s leading multichannel broadcaster and content provider, took on the challenge of supporting a special joint venture with Samsung as the centerpiece of their soccer tournament coverage.The SportTV application enabled fan selection of live coverage or playback of prior matches, but all the full 4K HDR content is exclusively available via the special version of the Samsung SportTV 4K app.

Spotlight

Live X

Live X is a full service production company, designing, producing, and broadcasting live events for global brand leaders. From creative concept development, video and graphic design and animation, to live production, encoding and streaming, Live X uses innovative technologies to help industry-leading clients all over the world create captivating live events and multimedia to increase engagement and build brands.

OTHER ARTICLES
Technologies, Virtualization

Branded Entertainment in B2B: Why is it Important?

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Solutions, Business

Ongoing transitions in gaming industry

Article | July 7, 2022

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Technologies

Metaverse: Transforming B2B Businesses with Technology

Article | February 14, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

Read More
Media and Broadcasting

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More

Spotlight

Live X

Live X is a full service production company, designing, producing, and broadcasting live events for global brand leaders. From creative concept development, video and graphic design and animation, to live production, encoding and streaming, Live X uses innovative technologies to help industry-leading clients all over the world create captivating live events and multimedia to increase engagement and build brands.

Related News

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

Read More

Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

Read More

Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

Read More

Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

Read More

Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

Events