Livestream Learn Recap: OTT Streaming with the Experts

OTT – or “over the top” content distribution – is becoming a larger part of consumers’ media diets. Viewers are moving away from traditional broadcast television. Live and on-demand OTT streaming platforms like Netflix and Amazon Prime are leading the charge. This week on Livestream Learn, we sat down with a panel of experts to discuss how OTT is changing the live video industry.Our guests include digital programming experts William Mao, MP&Silva; Mark De Couteau, EDGESport/WME; and Jon Keller, Odd Networks to discuss OTT product, strategy, and how industries are shifting to meet customer demand.What is OTT? The best examples are major streaming services, like Netflix and Hulu, that provide a top-down portal for streaming content. OTT platforms aren’t just limited to movies and television – OTT is also changing the way we watch live television. Major League Baseball’s MLB BAM network and EDGESport are just two examples of OTT sports platforms

Spotlight

Hootenanny

Hootenanny is a boutique post-production company offering services in creative editorial, finishing, graphic design, and visual effects, Hootenanny was founded in 2008 by Liz Tate and Jim Annerino. The core business focus is commercial broadcast post-production across all media platforms including television, web, corporate video, and interactive media.

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Media and Broadcasting, Business

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | August 4, 2022

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Virtualization

Why Shares of AMC Entertainment Are Surging Today

Article | June 21, 2021

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Virtualization, Media and Broadcasting

The new chair of the FTC and antitrust 2.0

Article | July 13, 2022

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Virtualization

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

Hootenanny

Hootenanny is a boutique post-production company offering services in creative editorial, finishing, graphic design, and visual effects, Hootenanny was founded in 2008 by Liz Tate and Jim Annerino. The core business focus is commercial broadcast post-production across all media platforms including television, web, corporate video, and interactive media.

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Business

Entravision adds Entravision Plus for Local Hispanic Reach Optimization

Entravision | February 21, 2023

Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes. It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products. General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.” (Source – Business Wire) About Entravision Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.

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Facebook Acquires Cloud Video Gaming Company PlayGiga

thurrott | December 19, 2019

Facebook seems to be working on a new vision for its gaming products. The company may not be a huge player in the gaming industry, but it has invested a ton into its gaming products for years. And now, Facebook has acquired Spanish cloud video gaming company PlayGiga to further expand its gaming efforts. The company confirmed the acquisition to CNBC, though it declined to reveal any details about the acquisition. Facebook was rumored to have acquired PlayGiga last week by Spanish business newspaper Cinco Dias. The acquisition reportedly cost Facebook approximately 70 million euros. PlayGiga previously ran a cloud gaming service in Europe after being founded in 2013, though the company’s service failed to gain any traction. “We are excited to announce that the PlayGiga team is moving on to something new. We are continuing our work in cloud gaming, now with a new mission. We want to thank all of our partners and customers for their support over the years,” PlayGiga said on its website.

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Vitec acquires OTT tech vendor T-21 Technologies

fiercevideo | January 28, 2019

Video encoding and streaming solutions company Vitec is sharpening its focus on OTT products for broadcasters by acquiring OTT tech vendor T-21 Technologies.The companies did not disclose financial terms for the transaction.Kevin Ancelin, founder and CEO of T-21 Technologies, will join Vitec as vice president of worldwide broadcast sales.“The acquisition of T-21 brings Kevin’s 32-year industry experience and knowledge to Vitec as we expand our product and strategy focus on the broadcast market,” said Mark D’Addio, senior vice president at Vitec, in a statement. “His expertise in product and market development will expedite our new product roadmap and sales efforts for leading broadcasters worldwide.”“I look forward to this new chapter and challenge in my career. Vitec’s technology and dedication to the IP video market is unmatched,” said Ancelin in a statement. “With Vitec’s GEN2+ innovation, the MGW Ace portable hardware encoder delivers no visible latency for the most sensitive video quality and low latency applications. As we develop our next generation of products and marketing, with a focus on broadcast applications, GEN2+ will further transform the contribution market.”

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Business

Entravision adds Entravision Plus for Local Hispanic Reach Optimization

Entravision | February 21, 2023

Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes. It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products. General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.” (Source – Business Wire) About Entravision Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.

Read More

Facebook Acquires Cloud Video Gaming Company PlayGiga

thurrott | December 19, 2019

Facebook seems to be working on a new vision for its gaming products. The company may not be a huge player in the gaming industry, but it has invested a ton into its gaming products for years. And now, Facebook has acquired Spanish cloud video gaming company PlayGiga to further expand its gaming efforts. The company confirmed the acquisition to CNBC, though it declined to reveal any details about the acquisition. Facebook was rumored to have acquired PlayGiga last week by Spanish business newspaper Cinco Dias. The acquisition reportedly cost Facebook approximately 70 million euros. PlayGiga previously ran a cloud gaming service in Europe after being founded in 2013, though the company’s service failed to gain any traction. “We are excited to announce that the PlayGiga team is moving on to something new. We are continuing our work in cloud gaming, now with a new mission. We want to thank all of our partners and customers for their support over the years,” PlayGiga said on its website.

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Vitec acquires OTT tech vendor T-21 Technologies

fiercevideo | January 28, 2019

Video encoding and streaming solutions company Vitec is sharpening its focus on OTT products for broadcasters by acquiring OTT tech vendor T-21 Technologies.The companies did not disclose financial terms for the transaction.Kevin Ancelin, founder and CEO of T-21 Technologies, will join Vitec as vice president of worldwide broadcast sales.“The acquisition of T-21 brings Kevin’s 32-year industry experience and knowledge to Vitec as we expand our product and strategy focus on the broadcast market,” said Mark D’Addio, senior vice president at Vitec, in a statement. “His expertise in product and market development will expedite our new product roadmap and sales efforts for leading broadcasters worldwide.”“I look forward to this new chapter and challenge in my career. Vitec’s technology and dedication to the IP video market is unmatched,” said Ancelin in a statement. “With Vitec’s GEN2+ innovation, the MGW Ace portable hardware encoder delivers no visible latency for the most sensitive video quality and low latency applications. As we develop our next generation of products and marketing, with a focus on broadcast applications, GEN2+ will further transform the contribution market.”

Read More

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