Location-Based Mission Impossible VR Experience Coming In 2019

“Your mission, should you choose to accept it,” are words I’ve wanted to hear spoken to me through the earpieces of a VR headset ever since the Oculus Rift Kickstarter first got funded. I’m a big fan of Ethan Hunt’s adventures in the Mission Impossible franchise of films and was delighted to learn that Nomadic, the creators of this incredible Arizona Sunshine location-based experience, are teaming up with VRWERX, the developers of Paranormal Activity: The Lost Soul, to make it a VR-reality. In fact, this appears to be the same Mission Impossible VR game they announced over a year ago.

Spotlight

Bonnier AB

Bonnier is an international media company based in Sweden. Starting in 1804 as a small book store and publishing firm, Bonnier is now a multi-channel media company with a substantial presence in the Nordic region, Germany, Eastern Europe and the U.S. among other places. Bonnier AB is wholly owned by the Bonnier family, which has been running it for seven generations.

OTHER ARTICLES
Technologies, Virtualization

The productisation of music rights

Article | August 2, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Technologies, Business

New Doom VR Mod Releasing Soon For Oculus Quest

Article | July 20, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

Read More
Virtualization

First Look At Sony PlayStation 5 UI

Article | June 21, 2021

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

Read More
Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More

Spotlight

Bonnier AB

Bonnier is an international media company based in Sweden. Starting in 1804 as a small book store and publishing firm, Bonnier is now a multi-channel media company with a substantial presence in the Nordic region, Germany, Eastern Europe and the U.S. among other places. Bonnier AB is wholly owned by the Bonnier family, which has been running it for seven generations.

Related News

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

Read More

Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

Read More

VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

Read More

Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

Read More

VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Events