Look beyond Over The Top (OTT)

July 27, 2018

Non-linear programming has witnessed a tremendous rise in the past couple of years. It is not too long in the future when we will witness its convergence with linear. Users, eager for relevant content with the flexibility of viewing it as per their convenience on their preferred device, are gradually pushing away the current trend of passive viewership.The demand for non-linear programming will soon diminish the broadcaster’s power to push the content based on their assumption of what the viewer wants.

Spotlight

Envy Gaming

Envy Gaming, Inc., is an entertainment and esports company based in Dallas. Founded in 2007, Envy is one of the most winning esports organizations in the world and has grown to include a network of competitive gamers, content creators and esports teams with global reach. The company owns and operates the OpTic Texas team in the Call of Duty League, the Dallas Fuel team in the Overwatch League and the Envy franchise. Envy’s ownership group includes superstar Post Malone, OpTic CEO HECZ, esports industry pioneer Mike Rufail and Gray Television.

OTHER ARTICLES
MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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Spotlight

Envy Gaming

Envy Gaming, Inc., is an entertainment and esports company based in Dallas. Founded in 2007, Envy is one of the most winning esports organizations in the world and has grown to include a network of competitive gamers, content creators and esports teams with global reach. The company owns and operates the OpTic Texas team in the Call of Duty League, the Dallas Fuel team in the Overwatch League and the Envy franchise. Envy’s ownership group includes superstar Post Malone, OpTic CEO HECZ, esports industry pioneer Mike Rufail and Gray Television.

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