M&E Spring Journal: Tackling Data to Create Smart Production

June 23, 2017

With the introduction of digital tools has come an explosion of production data, all in silos. Making effective use of this data for reporting and later re-use can take time and effort away from film production, introduce security risks and leave key data inaccessible to those who need it. Production teams need a new approach to bringing the data together.

Spotlight

MCI

Management of; Set Up, Launch and Operational Development of Tri-media (Radio, TV & Online) platforms Platforms. Content Delivery Networks Development & Operation Location Production, Contribution Content and Content Distribution Delivery Networks Developers. Broadcast centric Cloud enablement and operation. Managing Media centric Academic Training Programmes Short Master Classes, Bachelor, Masters and MBA degree programmes delivered online and on the job.

OTHER ARTICLES
MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

MCI

Management of; Set Up, Launch and Operational Development of Tri-media (Radio, TV & Online) platforms Platforms. Content Delivery Networks Development & Operation Location Production, Contribution Content and Content Distribution Delivery Networks Developers. Broadcast centric Cloud enablement and operation. Managing Media centric Academic Training Programmes Short Master Classes, Bachelor, Masters and MBA degree programmes delivered online and on the job.

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