Magic Leap hands-on: Magic, sure, but augmented reality is still a long way away from mass consumption

March 29, 2019

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Here are two seemingly contradictory statements: 1) Magic Leap is really neat. 2) You absolutely should not buy one right now. Try one? Sure. But spend over $2,000 to own one yourself? Doubtful, even for early adopters and gadget geeks.Last week at the Game Developers Conference I finally had a chance to go hands-on with the Magic Leap One for the first time. Then this week, Magic Leap announced you'll be able to purchase its debut headset in certain AT&T stores starting in April, crossing from a niche product intended for developers to a (somewhat) consumer-facing product.

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Journal Communications, Inc.

Journal Communications, headquartered in Milwaukee, is a media company leading the way in publishing, radio and television broadcasting, digital media and printing services. We’re definitely not your grandfather’s newspaper business. Today, through Journal Broadcast Group, we own and operate 35 radio stations and 13 television stations in 11 states. We publish the award-winning Milwaukee Journal Sentinel and 19 community newspapers and magazines in Wisconsin. From mobile tools to iPad apps, our growing digital media assets build on the strength of our publishing and broadcasting brands.

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Stride Is Mirror’s Edge VR In Everything But Name

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The rediscovered power of time-seasoned brand equity

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Marketing a game? Put enough focus on Discord and TikTok

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Spotlight

Journal Communications, Inc.

Journal Communications, headquartered in Milwaukee, is a media company leading the way in publishing, radio and television broadcasting, digital media and printing services. We’re definitely not your grandfather’s newspaper business. Today, through Journal Broadcast Group, we own and operate 35 radio stations and 13 television stations in 11 states. We publish the award-winning Milwaukee Journal Sentinel and 19 community newspapers and magazines in Wisconsin. From mobile tools to iPad apps, our growing digital media assets build on the strength of our publishing and broadcasting brands.

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