MEDIA AND BROADCASTING
Hisense | June 27, 2022
Hisense, provider of high-performance televisions and appliances, announces the availability of its first ULED Google TV™, the U6H. Serving as the brand’s introduction to the premium TV category, the U6H offers premium features like Quantum Dot Color, Dolby Vision IQ™ , and Game Mode Plus, at an affordable price. The U6H will be available in four TV sizes ranging from 50 to 75-inches.
“We’ve worked hard over the past few years to put premium TV options within people’s reach, and we’re continuing that in 2022 with our new lineup, specifically with our U6H, With an even more robust audio and visual experience at a lower price point than our competitors, the 2022 U6 series is a Hisense television that’s great for everyone.”
-David Gold, President of Hisense USA
The U6H continues Hisense’s tradition of bringing affordable television with the latest technology to the masses - including offering Quantum Dot at one of the lowest price points on the market today alongside Dolby Vision® , Dolby Vision IQ™ , and Dolby Atmos®. As the first ULED Google TV™ from Hisense, the U6H gives viewers access to 700,000+ movies and TV shows, live TV, and over 8,000 apps including popular platforms like YouTube, Netflix, Hulu, Disney+ and more. Google TV™ brings content across apps and subscriptions and organizes them based on preferences. With hands free voice control built into the U6H Google TV™, customers can set aside their remote and simply use their voice to search and access entertainment, get answers, control the TV and smart home devices, and streamline their day.
With gaming a major focus for consumers in 2022, Hisense upgraded the U6 series for 2022 to feature Game Mode Plus and FreeSync (some sizes) for smoother gaming on next-generation game consoles to appease gamers nationwide. U6H also comes equipped with Motion Enhancement, which removes the digital ‘noise’ that can affect moving objects, along with 60Hz variable refresh rate and 240 motion rate. These technologies work in concert to smooth fast-action scenes and ensure moving objects have minimal blurring - an ideal gaming and movie-watching experience at an affordable price.
The U6H also combines upgraded audio features like Wisa-ready software and far-field voice control with an elevated design and picture quality to make a great addition to any home.
Pricing and Availability
The U6H TV is available now, starting at $599.99 MSRP on Best Buy and Amazon.
To learn more about all of Hisense’s premium offerings, visit Hisense-usa.com and follow @HisenseUSA on Facebook and YouTube and @Hisense_USA on Instagram and Twitter.
ABOUT HISENSE USA CORPORATION
Established in 2001, Hisense USA Corporation offers a range of technology products including televisions, laser TVs, refrigerators, air conditioners, dehumidifiers, beverage coolers, and freezers – with a mission of delivering feature-packed products at a fraction of the cost. In 2021, the company was the fastest-growing among the top five TV brands in North America and continues to grow year after year domestically and globally. Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., a multi-national consumer technology manufacturer and one of the largest television brands in the world.
MEDIA AND BROADCASTING
Samba TV | June 22, 2022
As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world. These capabilities include omniscreen reach and activation, depth of privacy compliant, first party data and the quality of currency grade measurement insights. The 2022 Frost Radar on Television Viewership Data Providers found Samba TV to be the leader in TV data capabilities.
“With companies in this market all having relatively large datasets, Frost & Sullivan believes that partner diversity and measurement capabilities truly separates top providers. Across 25 key attributes assessed for the 2022 Frost Radar™: Television Viewership Data, no other company in the market today provides the range of partnerships and breadth of capabilities as Samba TV,”
-Robert Cavin, Senior Consultant at Frost & Sullivan.
Frost & Sullivan’s analysis comes on the heels of Samba TV’s selection as Disney's first currency grade measurement partner earlier this year. The Disney announcement follows significant international growth and a recent unveiling of Samba TV’s first of a kind incremental reach guarantee product for advertisers, guaranteeing marketers only pay for audiences that are incremental to their linear TV buys.
Samba TV’s capabilities were evaluated against 20 metrics aligned with five core pillars in the report. These included: diversity of viewership sources; linear and streaming measurement segments; technology portfolio; use cases, including ability to deliver advertising features to its customers, such as optimization as well as reach and frequency; and privacy values. Samba TV notably outpaced Inscape, iSpot.tv, LG Ads, Nielsen, Roku, Samsung Ads, and VideoAmp across these combined metrics, according to the Frost & Sullivan analysis.
“This latest industry analysis reaffirms Samba TV’s strong positioning in the marketplace as well as our commitment to providing the best-in-class experience for our customers with unmatched measurement capabilities, The TV data and measurement world has fundamentally changed and has embraced a new multi-currency future that empowers advertisers and publishers to truly understand their audiences and the impacts of advertising on both the biggest screen in the home and across every screen in the consumer journey. This is an exciting time for the industry and for Samba TV and we look forward to continuing to help shape the future of TV measurement and advertising globally.”
-Samba TV CEO and Co-founder Ashwin Navin.
The full Frost & Sullivan report can be accessed online here. The blog post from Frost & Sullivan’s Robert Cavin can be found here.
About Samba TV
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.
MEDIA AND BROADCASTING
EMnify | June 02, 2022
EMnify, the leading cloud building-block for cellular communications in the IoT stack, announced that it is partnering with Videotron, a Canadian integrated telecommunications company, to equip Videotron enterprise customers with consistent, reliable, and secure cellular IoT connectivity across diverse industry verticals.
The partnership will put EMnify's end-to-end IoT communication solution at the core of Videotron's new, full-service IoT offering for enterprise customers. Videotron will leverage EMnify's global cellular IoT connectivity, simple and secure cloud-based integration, and local network access spanning 2G–5G, LTE-M, and NB-IoT in over 180 countries and more than 25 cloud regions. Videotron's enterprise customers will also benefit from EMnify's robust IoT network security and 360-degree IoT device visibility via the co-branded EMnify IoT portal.
"EMnify's ability to deliver true global IoT connectivity, robust network security, and effortless onboarding made them stand out from the pack, Our new IoT offering will be used by the world's most demanding enterprise customers, so we couldn't settle for anything but the best. By partnering with EMnify, we're able to deliver the connectivity, control, device visibility, and seamless deployment that our customers need."
-France-Eliane Nolet, Vice-President, Revenue and Business Strategy at Videotron
By partnering with EMnify, Videotron will benefit from a fully managed IoT communication service including the latest IoT technology, scalable delivery, and dedicated support. Key features include:
Global cellular IoT connectivity with EMnify's single IoT SIM solution granting multi-technology network access in over 180 countries and multi-layer redundancy to guarantee the best connectivity quality and network uptime.
Unrivaled flexibility, using the EMnify API and latest eUICC SIM technology to connect and secure any kind of IoT deployment to its application back-end.
Complete data and device control, using EMnify's scalable IoT monitoring dashboard and flexible device provisioning.
EMnify's streamlined onboarding and deployment processes and minimal integration requirements will also enable Videotron to roll out its new enterprise IoT offering quickly to meet customer demand. Videotron enterprise customers already have access to the co-branded EMnify Videotron IoT connectivity platform as a fully managed service to connect, secure and monitor their IoT device fleets.
"Videotron's enterprise-grade IoT offering required the most powerful, reliable, and globally deployable connectivity solution on the market — and that's why they came to EMnify, We're thrilled to be working with such a stellar local partner as we bring our game-changing communications solution to the North American market."
-Mathias Muehlfelder, Senior Director Partnerships at EMnify.
Videotron, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in television, entertainment, Internet access, wireline telephone and mobile telephone services. Videotron is a leader in new technologies with its Helix home entertainment and management platform. As of March 31, 2022, Videotron was serving 1,406,400 television customers. It had 520,900 subscribers to its Club illico and Vrai video streaming services. Videotron is also the Québec leader in high-speed Internet access, with 1,846,100 subscribers as of March 31, 2022. As of the same date, Videotron had 1,626,400 subscriber connections to its mobile telephone service and was providing wireline telephone service to 803,600 Québec households and organizations. Videotron is ranked as one of Montréal's top employers.
EMnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables. The EMnify API and SIM technology connect and secure any kind of IoT deployment to its application back-end. EMnify's cloud-native integrations and no-code workflows ensure seamless lifecycle scalability for deployments of all sizes – from local start-up to global enterprise. The EMnify IoT Supernetwork is the largest globally distributed mobile cloud core network of its kind, supporting local network access (2G – 5G, LTE-M, NB-IoT) in over 195 countries from more than 25 cloud regions – and counting. EMnify's solution is built on partnerships with the leading hyperscaler cloud service providers, system integrators and hundreds of radio network operators worldwide. Founded in 2014, EMnify was the first to transform cellular IoT connectivity into an easy-to-consume cloud resource – trusted today by thousands of the world's most innovative companies. To learn more about EMnify, please visit www.emnify.com.