Major U.S. Broadcaster Streamlines Distribution of Affiliate Feeds for OTT MVPDs Via the Cloud

January 16, 2018

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According to Digital TV Research, global OTT TV and video revenues will reach $64.78 billion in 2021, up from $4.47 billion in 2010 and $29.41 billion in 2015. As broadcasters look to take advantage of these revenue opportunities, a key challenge they face is how to prepare and distribute OTT-ready local broadcast channels to MVPDs. For skinny bundles to be relevant and compete with traditional pay-TV offerings, local channels need to be a part of the equation.Recently, a major U.S. broadcaster was in search of a solution that would allow all 190 of its affiliates to deliver local programming to MVPDs for streaming.

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Alkemy X

Alkemy X is a media content company that produces integrated creative content for Commercials and Network Promos, Branded Entertainment, Visual Effects and Original Content.At Alkemy X, we believe that great creative crosses all disciplines and platforms – big picture ideas should reach viewers wherever they’re watching. Content-consumption is ever-changing and evolving and we make strategic creative choices to target the audience on every platform possible.That's our giant cognitive leap – we recognize that the world is watching content on every sort of screen, from a giant HD television to a laptop to a tablet to their phones. Where does the audience live and how do we speak to them directly and effectively? That's the X factor that we're here to solve. And so the work we create is designed to reach viewers and consumers wherever they are seeking out entertainment. We're here to dazzle them across every single screen.

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Spotlight

Alkemy X

Alkemy X is a media content company that produces integrated creative content for Commercials and Network Promos, Branded Entertainment, Visual Effects and Original Content.At Alkemy X, we believe that great creative crosses all disciplines and platforms – big picture ideas should reach viewers wherever they’re watching. Content-consumption is ever-changing and evolving and we make strategic creative choices to target the audience on every platform possible.That's our giant cognitive leap – we recognize that the world is watching content on every sort of screen, from a giant HD television to a laptop to a tablet to their phones. Where does the audience live and how do we speak to them directly and effectively? That's the X factor that we're here to solve. And so the work we create is designed to reach viewers and consumers wherever they are seeking out entertainment. We're here to dazzle them across every single screen.

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