Making Business Sense of the HDR Opportunity

High dynamic range (HDR) video is promising to be the consumer technology to take the television experience to the next level—and for good reason. HDR offers a superior visual experience and provides more vivid imagery, brighter highlights, deeper and richer colors, and enhanced shadow details.HDR is not just about more pixels. It’s about better
pixels.

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Rotana

We developed a range of landmark media offerings across a spectrum of disciplines including Broadcast, Film, Music, Digital and Media Services. This has earned us the dominant position in the media marketplace, with the largest market share and widest ownership of content and rights.

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Media and Broadcasting, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | August 4, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Technologies

B2B Movie Placements: What to Expect?

Article | February 14, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Technologies, Virtualization

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | July 27, 2022

As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud and the distributed workflow in audio and video production. Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Spotlight

Rotana

We developed a range of landmark media offerings across a spectrum of disciplines including Broadcast, Film, Music, Digital and Media Services. This has earned us the dominant position in the media marketplace, with the largest market share and widest ownership of content and rights.

Related News

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

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Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

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How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

Read More

Events