Making Business Sense of the HDR Opportunity

High dynamic range (HDR) video is promising to be the consumer technology to take the television experience to the next level—and for good reason. HDR offers a superior visual experience and provides more vivid imagery, brighter highlights, deeper and richer colors, and enhanced shadow details.HDR is not just about more pixels. It’s about better
pixels.

Spotlight

Axis Animation

Axis Animation creates hyper-real animated experiences, designed to transport viewers to never-before-seen worlds.Across sci-fi, fantasy, horror and action we tell bold, cinematic stories stories for the biggest names in video games, television, film, online, theme parks and beyond. Whatever the medium, our content is striking and our characters indelible.Sitting at the heart of Axis Studios in Glasgow, Scotland with 17 years of pedigree, Axis Animation’s award-winning, international team of directors, designers, artists, animators, writers and producers deliver projects that spark with energy, dynamism and imagination.

OTHER ARTICLES
Media and Broadcasting, Business

Why video streaming needs to stop fighting the last consumer war

Article | August 4, 2022

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Technologies, Virtualization

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 27, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Technologies, Business

The productisation of music rights

Article | July 20, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Media and Broadcasting

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Spotlight

Axis Animation

Axis Animation creates hyper-real animated experiences, designed to transport viewers to never-before-seen worlds.Across sci-fi, fantasy, horror and action we tell bold, cinematic stories stories for the biggest names in video games, television, film, online, theme parks and beyond. Whatever the medium, our content is striking and our characters indelible.Sitting at the heart of Axis Studios in Glasgow, Scotland with 17 years of pedigree, Axis Animation’s award-winning, international team of directors, designers, artists, animators, writers and producers deliver projects that spark with energy, dynamism and imagination.

Related News

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

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Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

Read More

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

Read More

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