Mapping the Future of the TV & Video Business

October 15, 2018

President of Schramm Marketing Group gives insight into what to expect for upcoming NYC Television WeekThe Next TV Summit will be presented on Thursday, Nov. 1, at the Westin New York as the closing event for Future’s NYC Television Week. Multichannel News asked Joe Schramm, president of Schramm Marketing Group, and the producer of the Next TV Summit, what attendees can expect at this year’s event.The Next TV Summit is about planning for what the business of TV and video will become by 2021. The industry is disrupted, and is more competitive and requires strategic decisions for what’s ahead. So, our theme is, “mapping for the future of TV & video.” We take a holistic view of the fresh growth opportunities throughout the industry where individuals and companies can successfully compete for customers, viewers and advertisers. There’s been more change in the industry in the last three years than the 30 years I’ve been here — I’ve never seen as much change as there is currently. It’s hard to keep up. In one single day, an attendee at the Next TV Summit can get a good understanding of how these changes affect their professional success in the next three years.

Spotlight

CANAL+

The CANAL + Group is the largest pay TV group in France and is the leader in the publishing and distribution of premium and thematic channels. The Group is represented internationally by its subsidiary CANAL + INTERNATIONAL in French overseas territories, Africa, Poland, Vietnam and Burma. As a pioneer in new television uses, the Group has been developing innovative television services for several years aimed at renewing the media experience and television consumption patterns, particularly with the creation.

OTHER ARTICLES
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Spotlight

CANAL+

The CANAL + Group is the largest pay TV group in France and is the leader in the publishing and distribution of premium and thematic channels. The Group is represented internationally by its subsidiary CANAL + INTERNATIONAL in French overseas territories, Africa, Poland, Vietnam and Burma. As a pioneer in new television uses, the Group has been developing innovative television services for several years aimed at renewing the media experience and television consumption patterns, particularly with the creation.

Events