MapR Industry Guide For Big Data In Media And Entertainment

August 13, 2018

The media and entertainment industry is in the midst of an enormous transition. As delivery of information and entertainment has gone digital, the consumption metaphor has shifted from specific windows at specific times to an on-demand model. Consumers now expect their preferred programming to be available to them at any time and on any device. And, with the advances of wireless, video, and mobile technologies, consumers now have many options to consume content their way. This is both a blessing and a curse for media companies–and entertainment brands in particular. Because customers now have the option of skipping ads, revenue from advertising sources has declined. However, advertising is smarter than ever, thanks to the vast opportunities with machine learning. Many media and entertainment companies will depend heavily on gaining more insights into customers’ demographics and viewing behavior in order to succeed in advertising

Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

OTHER ARTICLES

First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

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