VIRTUALIZATION
businesswire | May 29, 2023
Strivr, the leading platform for enterprise-scale Virtual Reality (VR) solutions, announced the evolution of its offering to accelerate content and solution capabilities using Generative AI (GenAI) for enhanced storyline development, animation and asset creation, and optimization of visual and content-driven features. Staying true to its roots in using cognitive science, data science, and artificial intelligence, Strivr will also be using GenAI to intelligently derive unique insights from immersive user data to support HR and L&D leaders in making critical business decisions.
With nearly 60,000 hours of content creation experience, Strivr has driven measurable impact for its enterprise customers through a best-in-class content library in the areas of cost savings, increased sales, and faster onboarding. Along with advancements like the use of GenAI to accelerate the content creation process, Strivr is able to drive further value for customers with advanced capabilities and a broader library of experiences including a critical area of today's enterprise: employee well-being.
“The demand for high-quality, scalable VR experiences that deliver meaningful and impactful results is at an all-time high,” said Derek Belch, founder and CEO at Strivr. “Our customers are among the largest companies in the world, and they are seeing firsthand the impact immersive technology can bring to employee engagement, retention, and performance. They want more, and we’re listening. Along with GenAI to accelerate content creation, we’re also going beyond training and partnering with one of the world’s leading financial institutions to offer immersive meditation to support the mental health of its workforce. This is just the beginning of how VR will continue to impact the employee experience, and we're excited to see our customers embracing it."
“Immersive and generative AI technologies are taking over the corporate learning landscape,” said Josh Bersin, Global Industry Analyst and CEO of The Josh Bersin Company. “Strivr, through its deep experience with immersive and VR implementations in the market, is clearly a leader to watch.”
Expanding the Strivr Content Library
In recognition of Mental Health Month, Strivr is hosting its first in-headset mental health and well-being applications on the platform in partnership with Reulay and Healium. According to a recent study published in the Journal of the American Medical Association, meditation can help reduce anxiety just as well as drug therapies, while practicing mindfulness has also been shown to help employee productivity, focus and collaboration. Strivr customers can now offer safe mental health “breaks” to their employees as part of their VR-based immersive programs and training curricula, addressing reskilling for emotional well-being to tackle increasing levels of employee burnout, depression, and anxiety.
Building on this newly expanded offering, Strivr also offers customers choice when it comes to sourcing content to build out their VR libraries. Whether it’s Strivr-created content, content developed by Strivr-certified partners, or content developed in-house, Strivr’s open platform enabled by the Strivr Software Development Kit (SDK) allows customers to choose how they want to source content. Similar to Strivr’s Solutions team, content partners have the potential to leverage Strivr’s enterprise-scale platform to impact millions of learners, and the opportunity to make a lasting impact on the global workforce. For content developers interested in Strivr’s assessment and certification process, please visit developer.strivr.com.
Introducing Strivr Home
Enabling learners to navigate their own experiential learning path, Strivr has also introduced Strivr Home, a virtual in-headset performance hub focused exclusively on employee experience. As the central hub to upskill, reskill, and recharge, Strivr Home simplifies, unifies, and personalizes the in-headset experience by transporting users into a tranquil home setting to access world-class immersive content. With features including single sign-on and a central hub where people can browse premium training content, Strivr Home is also designed to guide the user’s journey and will evolve to offer insights on learner performance and recommendations on future experiences.
Strivr Home is available today with the latest release of the company’s in-headset Player product. To experience Strivr Home and new content offerings.
About Strivr
With over 1M learners trained in VR, Strivr is transforming the employee journey through experiential learning. Incubated at Stanford, Strivr’s platform empowers enterprises to build, manage, experience, and measure VR-based learning to optimize workforce performance. With a premium content offering based on nearly 60,000 hours of content creation experience since its inception in 2015, Strivr customers gain unique learning and assessment data to measure training effectiveness and predict learning outcomes at scale. With nearly 2M sessions conducted in VR from hiring to training and upskilling, Strivr is proud to partner with elite sports teams and Fortune 1000 companies to elevate performance through immersive experience.
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VIRTUALIZATION
FitXR | March 06, 2023
FitXR, a virtual reality fitness application, has recently announced a social giveaway partnership with Carolina Panthers' safety, Xavier Woods, for the Super Bowl weekend. With the idea of making off-season fitness fun in the form of games, Xavier Woods posted his VR fitness skills on Instagram, supporting FitXR.
Fitness can be fun, but only some understand this in reality. The physical exercise routine in the gym can be stressful and tiresome, and one can easily get distracted from the fitness goals. In this situation, a virtual reality platform can inspire and gamify the whole experience. Xavier Woods is an American football safety for the Carolina Panthers team in the National Football League (NFL). He understands the importance of the VR and uses FitXR to maintain his health and fitness for the season ahead. To spread awareness, he announced a giveaway on the Instagram platform on February 11, 2023. The giveaway includes
Signed jersey and football
Meta Quest 2 VR headset
12 months' subscription to FitXR
FitXR integrates immersive virtual reality with fitness experts' recommended complete body workouts for enhanced customer experience. It offers classes in five distinct workout studios, Box, Dance, HIIT, Sculpt and Combat. It is making fitness engaging and accessible to everyone. In addition, it gives a multiplayer experience with new classes, environments and music.
Carolina Panters' Safety, Xavier Woods said, "FitXR is a great way to make fitness fun, unique and effective for everyone in the household." He added, "Even my mother and grandmother enjoy using FitXR!"
(Source – Business Wire)
About FitXR
Headquartered in London, England, FitXR, a wellness and fitness services provider, has offered solutions for virtual reality, fitness content, and gaming since 2016. Its fitness technology gives the best experience of VR and MR. With large-scale fund support, it strives for a healthier world for everyone. It is s most-downloaded application on the Meta Quest store. The companies like Maveron, Hiro, BoostVC and TriplePoint invest in it for innovation and mass encouragement for fitness. With a remote team from the US, UK, and Spain, it is transforming the ways of the fitness industry. Forbes, Empire, T3, Washington Post, Men's Health, and GQ platforms featured it. It ranked 6th in The Information's 50 Most Promising Startups in 2022.
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SOLUTIONS
businesswire | May 26, 2023
#paid, a leading creator marketing platform, has announced the release of Creator Content Usage Rights, a new offering that allows brands to purchase rights to creator content for use across a full range of marketing channels out-of-home, print, in-flight, cinema, broadcast, in-game, online video, display, virtual reality, and paid social media.
#paid is the first platform to centralize the process of purchasing creator content usage rights, transforming the way brands and creators collaborate. For creators, the tool ensures fair compensation when their content is used beyond the social feed., and it allows them to generate passive income from content long after its creation. For brands, it ensures consistency and standardization of rates, and it further cements creators as a cost-effective way to produce high-quality, creative content for marketing campaigns.
"The magic behind this new industry-first feature is our proprietary pricing algorithm built on top of our first-party data," said Bryan Gold, CEO of #paid. "Until now, there has been no standardized way to price creator content on channels like out-of-home or virtual reality. Now, we have paved the way in what was previously the wild west of our industry.
Creators have long been vulnerable to having their content misused. Until now, managing the legal process, and tracking and monetizing usage rights have been onerous tasks, often leading to exploitation. Brands, too, have struggled to use creator content at scale because contracts are difficult to negotiate and manage; there is no standardized usage rights pricing, and usage cannot be tracked properly. Now, says Gold, “Creators are protected and empowered to monetize their content in new ways, while brands have a scalable and cost-effective way to amplify their marketing using creator content across their entire marketing mix.”
The #paid Creator Content Usage Rights product will be revolutionary for brands and creators alike, providing a simplified process to secure usage rights with standardized pricing, automated contracting, and easy-to-manage terms.
#paid is proud to continue its pioneering in the creator marketing industry, introducing innovative products that continue to instill trust and accountability in the space. It looks forward to seeing the positive impact it will have on the creator economy.
About #paid
#paid is a creator marketing platform situated at the nexus of brand and creator collaboration. The company powers the campaigns of Fortune 500 brands like Phillips Hue, Unilever, and Sephora, who leverage the platform to activate creators for growth. #paid is building the go-to platform that fuels content creation and distribution for brands globally, while providing creators with an unparalleled environment to do what they love create.
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