Marketing a game? Put enough focus on Discord and TikTok

KAROL SEVERIN | June 7, 2021 | 278 views

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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ION Media Networks

ION Media Networks is a leading U.S. provider of television, utilizing its nationwide assets to deliver content to 260 million Americans in 98 million homes. ION delivers television entertainment and choice through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers. For details on career opportunities, click the website below.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 4, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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VIRTUALIZATION

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | May 17, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, VIRTUALIZATION

Game On: These Entertainment Stocks Hit New Levels

Article | August 2, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

ION Media Networks

ION Media Networks is a leading U.S. provider of television, utilizing its nationwide assets to deliver content to 260 million Americans in 98 million homes. ION delivers television entertainment and choice through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers. For details on career opportunities, click the website below.

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TECHNOLOGIES,VIRTUALIZATION

Jagex Acquires SCUM Builder Gamespires

Jagex | January 03, 2023

Runescape’s publisher, Jagex, maintains sturdy growth by acquiring Gamepires, a community-driven developer that designed the extremely popular SCUM. Jagex, the leading creator and publisher of community-driven games, announced the purchase of Gamepires, an incredibly successful game production studio of experienced developers. It is known best for its open-world survival game; SCUM achieved critical and communal success in 2018. Both Gamepires and Jagex are community-driven, which means that SCUM can reach its full potential and a multi-platform 1.0 will be released in the future. Jagex, renowned for the success of its RuneScape franchise, will collaborate with Gamepires to leverage its extensive knowledge of community-driven games and its position as a global publisher to propel SCUM to the forefront of open-world survivor games. Acquisitions and publishing by third parties are part of Jagex's plan to build a family of community-driven studios and live-service games that are the best in the business. "Partnering with Jagex provides us the opportunity to take SCUM to the next level," -Tomislav Pongrac, creative director and co-founder of Gamepires. The terms of the transaction were not made public. The shareholders of Gamepires relied on IMAP and Ostermann & Partners, respectively, for financial and legal advice during the company's formation. Jagex relied on KPMG for advice regarding its finances and taxes, and Wolf Theiss served as the company's legal advisor. About Jagex Jagex's flagship MMORPG, RuneScape, has more than 300 million player accounts and has made over $1 billion in lifetime revenue. In addition, it is a leader in making deep and engaging live games for PC and mobile. The Cambridge headquarters of Jagex is home to more than 450 people who work there.Jagex Partners is the third-party publishing arm of Jagex and focuses on working with game developers who create games with a strong community focus. Jagex acquired Pipeworks to propel its community-focused game studios earlier in 2022.

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TECHNOLOGIES, VENDORS AND SUPPLIERS

ClearOne Launches CHAT® 150 BT Group Speakerphone for Enhanced Audio Conferences

ClearOne | January 31, 2023

On January 30, 2023, ClearOne, a provider of conferencing, collaboration, and network streaming solutions, launched the new CHAT® 150 BT group speakerphone with Bluetooth and USB connectivity. The device was created in response to the rise of unified communications software applications and mobile devices for conference calls. It provides an enhanced conferencing experience for the finest in business-class performance. The CHAT® 150 BT group speakerphone can easily and instantly connect to personal computers, mobile devices, or Bluetooth-enabled desk phones. It offers users an economical way to upgrade home offices, executive offices, and mid-size meeting spaces with BYOD simplicity and superior audio clarity for video meetings and audio conferences. The speakerphone's audio bridging feature lets far-end USB-connected conference participants using conferencing apps, local users, and Bluetooth-connected far-end mobile callers, join the same call and clearly hear each other. With a steerable microphone array and first-mic priority feature, it intelligently activates the microphone closest to the speaker, reducing ambient noise. Like all ClearOne microphone products, the device is compatible with popular collaboration platforms such as ZoomTM, WebExTM, Microsoft® Teams, Google® MeetTM, and many more. The new BT model preserves all the original CHAT® 150 speakerphone features, such as Advanced Noise Cancellation, Full Duplex Distributed Echo CancellationTM, and Automatic Level Control algorithms, allowing for precise and natural audio capture and playback. It also has an NFC tap-to-pair feature and a wired USB connection to maintain compatibility across all modern devices. In addition, the CHAT® 150 BT group speakerphone is portable, weighing just over a pound, and features a touch interface with control of volume, mute, and Bluetooth functions in a sleek design. Derek Graham, the interim CEO of ClearOne, shared, "Every product we design has the shared goal of making it easier for companies and individuals to communicate remotely with excellent audio quality and class-leading simplicity." He added, "The CHAT 150 BT upgrades our customer-favorite speakerphone to enable even more flexible usage that's ideal for today's ever-changing needs and reflects the growth of BYOD conference calls and meetings. ClearOne continues to evaluate the needs of businesses and individuals working in today's complex office environments, and we're proud to deliver innovative features and benefits to make every meeting easier and more productive." (Source – Business Wire) About ClearOne Headquartered in Salt Lake City (Utah), ClearOne enables conferencing, collaboration, and network streaming solutions. Founded in 1983, the company has been improving communication and collaboration for organizations worldwide, from Fortune 500 to small and medium businesses and institutions, for nearly 40 years. ClearOne is the best-in-class option for any industry or organization that relies on teamwork and collaboration to be successful, from mobile conferences to the largest meeting venues

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TECHNOLOGIES,VIRTUALIZATION

Holoride Unveils Retrofit, an Innovative In-Car VR Device, for All Kinds of Vehicles

Holoride | January 05, 2023

Holoride, a pioneer in augmented reality in-car entertainment, has announced the launch of Holoride Retrofit. This compact device provides the company's unique platform for any vehicle. The company launched this smart-speaker-sized device to turn any car into a holoride-enabled vehicle. Holoride's redesign marks a new chapter in the company's history. Any vehicle can be a portal to a customizable virtual holoride experience, where each journey is a blueprint for the next adventure. With the release of this device, which is about the size of a smart speaker, the Munich-based company is starting a new chapter as it works toward its primary goal of transforming every car into a holoride-ready vehicle. Using the same technology as Audi's 2023 holoride-enabled vehicles, the retrofit system connects to VR headsets via Bluetooth. It provides motion and location data that the holoride software needs to bring its signature 'Elastic Content'. This library adjusts in real time to vehicle movement, reducing motion sickness. The latest version combines diverse experiences across a wide range of holoride content library, including titles like Cloudbreakers: Superconductor by Russo Brothers, Leaving Haven, an action game by Schell Games and educational apps like Einstein Brain Trainer and several editions of the Bookful series. The platform offers a web browser and powerful Android screen mirroring features enhanced by holoride's unique reactive technology. Holoride's Elastic Content SDK powers the Motorverse and processes real-time data to shape in-headset experiences. By embracing Web3 capabilities, the company envisions the next-generation internet as a physical-digital hybrid. Compact and lightweight, the retrofit mounts to a windscreen with the help of an included suction cup. Its lithium-ion battery lasts for 14 hours in a single charge, and the USB-C to USB-A adapter allows riders to keep devices connected while moving. Up to two headsets at once can be connected to the holoride retrofit, allowing two passengers to enjoy holoride. The $799 refit pack is available at holoride.com/shop. This includes a holoride retrofit, an HTC VIVE Flow headset, a one-year holoride subscription, and a safety strap. The device is also available in a standalone format for $199. About Holoride Based in Munich, Germany, Holoride is a developer of in-car VR systems that mix virtual reality with real-time data from moving cars to create a new media paradigm. Physical indications like acceleration, steering, traffic info, routes, and time combine to minimize motion sickness for VR riders. The experiential potential of holoride's "Motorverse" is amplified by the RIDE token, which was designed to supercharge the social content ecosystem by providing a more personalized and user-authored experience.

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TECHNOLOGIES,VIRTUALIZATION

Jagex Acquires SCUM Builder Gamespires

Jagex | January 03, 2023

Runescape’s publisher, Jagex, maintains sturdy growth by acquiring Gamepires, a community-driven developer that designed the extremely popular SCUM. Jagex, the leading creator and publisher of community-driven games, announced the purchase of Gamepires, an incredibly successful game production studio of experienced developers. It is known best for its open-world survival game; SCUM achieved critical and communal success in 2018. Both Gamepires and Jagex are community-driven, which means that SCUM can reach its full potential and a multi-platform 1.0 will be released in the future. Jagex, renowned for the success of its RuneScape franchise, will collaborate with Gamepires to leverage its extensive knowledge of community-driven games and its position as a global publisher to propel SCUM to the forefront of open-world survivor games. Acquisitions and publishing by third parties are part of Jagex's plan to build a family of community-driven studios and live-service games that are the best in the business. "Partnering with Jagex provides us the opportunity to take SCUM to the next level," -Tomislav Pongrac, creative director and co-founder of Gamepires. The terms of the transaction were not made public. The shareholders of Gamepires relied on IMAP and Ostermann & Partners, respectively, for financial and legal advice during the company's formation. Jagex relied on KPMG for advice regarding its finances and taxes, and Wolf Theiss served as the company's legal advisor. About Jagex Jagex's flagship MMORPG, RuneScape, has more than 300 million player accounts and has made over $1 billion in lifetime revenue. In addition, it is a leader in making deep and engaging live games for PC and mobile. The Cambridge headquarters of Jagex is home to more than 450 people who work there.Jagex Partners is the third-party publishing arm of Jagex and focuses on working with game developers who create games with a strong community focus. Jagex acquired Pipeworks to propel its community-focused game studios earlier in 2022.

Read More

TECHNOLOGIES, VENDORS AND SUPPLIERS

ClearOne Launches CHAT® 150 BT Group Speakerphone for Enhanced Audio Conferences

ClearOne | January 31, 2023

On January 30, 2023, ClearOne, a provider of conferencing, collaboration, and network streaming solutions, launched the new CHAT® 150 BT group speakerphone with Bluetooth and USB connectivity. The device was created in response to the rise of unified communications software applications and mobile devices for conference calls. It provides an enhanced conferencing experience for the finest in business-class performance. The CHAT® 150 BT group speakerphone can easily and instantly connect to personal computers, mobile devices, or Bluetooth-enabled desk phones. It offers users an economical way to upgrade home offices, executive offices, and mid-size meeting spaces with BYOD simplicity and superior audio clarity for video meetings and audio conferences. The speakerphone's audio bridging feature lets far-end USB-connected conference participants using conferencing apps, local users, and Bluetooth-connected far-end mobile callers, join the same call and clearly hear each other. With a steerable microphone array and first-mic priority feature, it intelligently activates the microphone closest to the speaker, reducing ambient noise. Like all ClearOne microphone products, the device is compatible with popular collaboration platforms such as ZoomTM, WebExTM, Microsoft® Teams, Google® MeetTM, and many more. The new BT model preserves all the original CHAT® 150 speakerphone features, such as Advanced Noise Cancellation, Full Duplex Distributed Echo CancellationTM, and Automatic Level Control algorithms, allowing for precise and natural audio capture and playback. It also has an NFC tap-to-pair feature and a wired USB connection to maintain compatibility across all modern devices. In addition, the CHAT® 150 BT group speakerphone is portable, weighing just over a pound, and features a touch interface with control of volume, mute, and Bluetooth functions in a sleek design. Derek Graham, the interim CEO of ClearOne, shared, "Every product we design has the shared goal of making it easier for companies and individuals to communicate remotely with excellent audio quality and class-leading simplicity." He added, "The CHAT 150 BT upgrades our customer-favorite speakerphone to enable even more flexible usage that's ideal for today's ever-changing needs and reflects the growth of BYOD conference calls and meetings. ClearOne continues to evaluate the needs of businesses and individuals working in today's complex office environments, and we're proud to deliver innovative features and benefits to make every meeting easier and more productive." (Source – Business Wire) About ClearOne Headquartered in Salt Lake City (Utah), ClearOne enables conferencing, collaboration, and network streaming solutions. Founded in 1983, the company has been improving communication and collaboration for organizations worldwide, from Fortune 500 to small and medium businesses and institutions, for nearly 40 years. ClearOne is the best-in-class option for any industry or organization that relies on teamwork and collaboration to be successful, from mobile conferences to the largest meeting venues

Read More

TECHNOLOGIES,VIRTUALIZATION

Holoride Unveils Retrofit, an Innovative In-Car VR Device, for All Kinds of Vehicles

Holoride | January 05, 2023

Holoride, a pioneer in augmented reality in-car entertainment, has announced the launch of Holoride Retrofit. This compact device provides the company's unique platform for any vehicle. The company launched this smart-speaker-sized device to turn any car into a holoride-enabled vehicle. Holoride's redesign marks a new chapter in the company's history. Any vehicle can be a portal to a customizable virtual holoride experience, where each journey is a blueprint for the next adventure. With the release of this device, which is about the size of a smart speaker, the Munich-based company is starting a new chapter as it works toward its primary goal of transforming every car into a holoride-ready vehicle. Using the same technology as Audi's 2023 holoride-enabled vehicles, the retrofit system connects to VR headsets via Bluetooth. It provides motion and location data that the holoride software needs to bring its signature 'Elastic Content'. This library adjusts in real time to vehicle movement, reducing motion sickness. The latest version combines diverse experiences across a wide range of holoride content library, including titles like Cloudbreakers: Superconductor by Russo Brothers, Leaving Haven, an action game by Schell Games and educational apps like Einstein Brain Trainer and several editions of the Bookful series. The platform offers a web browser and powerful Android screen mirroring features enhanced by holoride's unique reactive technology. Holoride's Elastic Content SDK powers the Motorverse and processes real-time data to shape in-headset experiences. By embracing Web3 capabilities, the company envisions the next-generation internet as a physical-digital hybrid. Compact and lightweight, the retrofit mounts to a windscreen with the help of an included suction cup. Its lithium-ion battery lasts for 14 hours in a single charge, and the USB-C to USB-A adapter allows riders to keep devices connected while moving. Up to two headsets at once can be connected to the holoride retrofit, allowing two passengers to enjoy holoride. The $799 refit pack is available at holoride.com/shop. This includes a holoride retrofit, an HTC VIVE Flow headset, a one-year holoride subscription, and a safety strap. The device is also available in a standalone format for $199. About Holoride Based in Munich, Germany, Holoride is a developer of in-car VR systems that mix virtual reality with real-time data from moving cars to create a new media paradigm. Physical indications like acceleration, steering, traffic info, routes, and time combine to minimize motion sickness for VR riders. The experiential potential of holoride's "Motorverse" is amplified by the RIDE token, which was designed to supercharge the social content ecosystem by providing a more personalized and user-authored experience.

Read More

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