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Marketing a game? Put enough focus on Discord and TikTok

KAROL SEVERIN | June 7, 2021

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TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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iPic Entertainment

IPIC presents an entertainment escape from the everyday; it’s a great way to enjoy multiple experiences under one roof with friends, family and colleagues. Taste our gourmet chef-driven cuisine in theater, dine leisurely on thoughtfully prepared and seasonally inspired flavors at one of IPIC's restaurant concepts (The Tuck Room, City Perch Kitchen + Bar, or Tanzy Restaurant), or sip from our farm-to-glass cocktail program in one of iPic's bar and lounge spaces.

OTHER ARTICLES

Sony’s new DualSense PS5 controller promises more realistic tactile feedback

Article | April 8, 2020

The new PlayStation is coming this year. We’ve known about it since 2019, but the rollout—like almost everything else in the world—has felt the effects of the coronavirus pandemic. We have some tech specs about the console itself, but now Sony has fully revealed the redesigned DualSense controller that will go with it. The buttons haven’t moved all that much, but some internal updates could make it feel much different during gameplay.

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Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Will the pandemic give a boost to virtual reality?

Article | March 25, 2020

High-end virtual reality headsets have been available for years now. But even as the technology has improved immensely, it’s never managed to lure people away from the real world. Devices are bulky and pricey, and the VR experience often isn’t as great as its made out to be. Now with the coronavirus pandemic spreading rapidly across the globe, there’s cause to rethink VR tech. But is being cooped up at home enough to get people to turn to VR when screens often suffice for gaming and chatting?

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Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

Article | March 23, 2020

The global COVID-19 pandemic is brutalizing retailers and straining the world's healthcare systems. But it's proven to be a boon for one sliver of the video gaming industry. Interest in watching other people play video games has soared, boosted by a conspicuous lack of professional sporting events. Yes, that's esports -- professional video game playing -- but not just esports. Bored, stuck-at-home consumers have increasingly embraced the idea of just watching other gamers play non-tournament matches as well.

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Spotlight

iPic Entertainment

IPIC presents an entertainment escape from the everyday; it’s a great way to enjoy multiple experiences under one roof with friends, family and colleagues. Taste our gourmet chef-driven cuisine in theater, dine leisurely on thoughtfully prepared and seasonally inspired flavors at one of IPIC's restaurant concepts (The Tuck Room, City Perch Kitchen + Bar, or Tanzy Restaurant), or sip from our farm-to-glass cocktail program in one of iPic's bar and lounge spaces.

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