Marketing, Entertainment, & Gen Z: Connecting with a New Generation

July 18, 2016

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At BRITE '16 a distinguished panel of entertainment executives zeroed in on Generation Z -- a group of curious culture creators, adolescent activists, and relentless explorers – and what brands need to do in order to make an impact and gain attention from this next generation of consumers.

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KQED

Your Northern California NPR and PBS stations, offering a community-supported, non-profit alternative to commercial media.Through Public Television, Public Radio, Interactive, and Education, KQED provides citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. KQED helps students and teachers thrive in 21st century classrooms, and takes people of all ages on journeys of exploration—exposing them to new people, places and ideas.

OTHER ARTICLES

First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

KQED

Your Northern California NPR and PBS stations, offering a community-supported, non-profit alternative to commercial media.Through Public Television, Public Radio, Interactive, and Education, KQED provides citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. KQED helps students and teachers thrive in 21st century classrooms, and takes people of all ages on journeys of exploration—exposing them to new people, places and ideas.

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