Maximizing Audience Engagement: How online video performance impacts viewer behavior

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Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged.In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.

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Mzaalo

Mzaalo is an AVOD platform that rewards users for content consumption and engagement. Mzaalo is a digital platform that aspires to change the world of entertainment for the benefit of its community. Mzaalo, a next-generation entertainment platform, gives customers exclusive access to premium content and the benefits of a premium service for FREE! It offers global access to the latest premium movies and web series for free. Not just that, viewers can also enjoy music videos, TV shows, celebrity moments, sports user-generated content and games. With content available in multiple languages and genres ranging from comedy, drama, horror, romance, action to kids' content, Mzaalo will keep viewers glued to their mobile screens. And here's the best deal of them all - engagement and interaction with the platform will earn them exciting rewards!

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Mzaalo is an AVOD platform that rewards users for content consumption and engagement. Mzaalo is a digital platform that aspires to change the world of entertainment for the benefit of its community. Mzaalo, a next-generation entertainment platform, gives customers exclusive access to premium content and the benefits of a premium service for FREE! It offers global access to the latest premium movies and web series for free. Not just that, viewers can also enjoy music videos, TV shows, celebrity moments, sports user-generated content and games. With content available in multiple languages and genres ranging from comedy, drama, horror, romance, action to kids' content, Mzaalo will keep viewers glued to their mobile screens. And here's the best deal of them all - engagement and interaction with the platform will earn them exciting rewards!

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