TECHNOLOGIES, MEDIA AND BROADCASTING
disguise | January 19, 2023
On January 18, 2023, disguise released Porta 2.1, an exceptional update to its integrated software solution that easily enables the management of Unreal Engine graphics directly within their existing workflows with their News Room Computer System (NRCS) integration through MOS protocol.
Porta 2.1 users can intuitively control real-time graphics through enhanced data sharing with its new NRCS integration. Using Pixel Streaming and macros, in-house and remote teams can automate manual tasks with macros, preview Unreal Engine live, and more.
Grigory Mindlin, Broadcast General Manager at disguise said, “This latest Porta release ticks NRCS integration off the wishlists of many of our users, including NBC, TUDN and TV Globo. He added, “With it, broadcasters can now easily control all show graphics and live content, as well as LEDs, tracking systems, tickers and scorebugs – all from a single interface that can be used by multiple operators simultaneously.”
With Porta 2.1, broadcasters can take advantage of future tools for augmented reality or virtual production. As part of disguise's Emmy-Award-winning xR solutions, Porta 2.1 can display realistic 8K content on an LED set the size of a football field. Porta users worldwide can design fully integrated, comprehensive reality workflows with disguise's Meptik and disguise Lab's creative services teams.
A few additional benefits of this update include the following:
Stress-free teamwork- In their newsroom rundowns, graphics can be created by journalists, producers and directors. This can then be approved for graphics operators to play out from Porta.
Easier workflows for operators – This update enables operators to easily customize workflow and automate a show with the new visual macros and scheduling widgets. Porta UI can be customized even further by color-coding playlists and workspaces. Through macros, they can even generate playlists from data and reduce manual entry.
Faster deliveries- To reduce repetitive tasks and speed delivery, broadcasters can search for specific graphics and assign them to the right story.
Porta 2.1 will be a SaaS subscription, providing simple access and unlimited scalability.
disguise is the platform to create, imagine, and deliver stunning visual experiences. Its award-winning extended reality (xR) solution has been used to power over 600 live, real-time, immersive productions for music artists. The company is making the next generation of collaborative tools to help technologists and artists bring their ideas to life. The company, a Financial Times 2022 Tech Hero, announced new majority backing from Carlyle Group and a minority stake from Epic Games. Through its training, clients and partners may master disguise technology, develop new skills, swiftly solve challenges, and maximize their potential.
Ranker | February 03, 2023
On February 2, 2023, Ranker and its platform Ranker Insights, powered by over 1.3 billion fan votes, began collaborating with AdTech and Data Platform companies to provide entertainment brands and their agencies with a layer of connectivity for their CTV advertising.
In a media environment that is becoming increasingly fragmented, targeted advertising has become significantly more challenging. Ranker Insights offers solutions to inherent problems media companies face when attempting to boost ad dollar effectiveness. While programmatic ad spending in CTV revenue continues to rise and provides some effective routes for entertainment brands to target audiences, no ideal data source for show-level targeting is currently available.
Demographic-based segments are too unfocused for today's entertainment consumer's staggering number of options. Social listening data is incomplete and increasingly used only within platforms, while obtaining and targeting consumers with viewership data is becoming more challenging. Consumption data is flawed due to multiple users in a household, and viewing does not indicate liking when it comes to TV.
Ranker Insights uses fan sentiment from millions of US voters to address these issues. Its data is anonymous and unaffected by privacy laws. Post-consumption data drives votes on the platform, indicating whether the response was positive or negative. The platform includes fans of over 10,000 titles from all major OTT services and networks and builds a ‘Lifetime’ taste history for the consumers.
The solution helps brands extend campaigns by reaching unexpected audiences with strong affinities and hard-to-reach premium SVOD audiences of original series. In this emerging market, fan data is essential because content providers keep viewership data in-house. This data can be used alone or supplemented with other sources and solves entertainment advertiser and agency pain points regardless of the use case.
Based in Los Angeles, California, Ranker is the leader in fan-powered rankings. Ranker Insights, powered by over 1 billion votes, provides marketers, studios, and platforms with personalized consumer recommendations and audience insights using psychographic correlation data. In addition, Watchworthy, launched by the company in 2020, provides statistically relevant, crowdsourced TV recommendations to consumers. The firm is on Deloitte's 2019 Technology Fast 500, Built In LA's Top 50 Mid-Sized Companies To Work For in 2020 and 2021, and Fast Company's World's Most Innovative Companies for 2021 lists
Kargo | February 07, 2023
Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners.
Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them.
CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats."
(Source - GlobeNewswire)
Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers."
(Source - GlobeNewswire)
Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.