MEDIA INVESTMENTS IN THE DIGITAL ERA

Digital media represents the biggest revolution since the arrival of television. Digital advertising has rapidly narrowed the gap with television as the top advertising medium, aligning well with people’s media exposure. Finding the right allocation of budget between digital and traditional media is a challenge.When managed correctly, digital allows for more precise targeting than traditional media, making it more efficient. However, invest too much in either traditional or digital media,and marketing budgets are suddenly stretched thin; invest in the wrong manner or decrease your presence in traditional media too quickly, and the brand’s image can take a hit.

Spotlight

OFIVE

OFIVE is a Trendsetter and Alternative Media providing exclusive contents in various genres including Hip-Hop, Soul, Electro & Pop Rock. A specific positioning on urban, alternative and underground cultures allows OFIVE to target a young, connected and cutting-edge public. The Radio & The Magazine are intented to extend OFIVE trend forecaster status.

OTHER ARTICLES
Media and Broadcasting, Business

The Big Fashion Industry Trends for 2021

Article | August 4, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Technologies

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | February 14, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Business

Metaverse: Transforming B2B Businesses with Technology

Article | July 11, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Media and Broadcasting

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Spotlight

OFIVE

OFIVE is a Trendsetter and Alternative Media providing exclusive contents in various genres including Hip-Hop, Soul, Electro & Pop Rock. A specific positioning on urban, alternative and underground cultures allows OFIVE to target a young, connected and cutting-edge public. The Radio & The Magazine are intented to extend OFIVE trend forecaster status.

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Technologies, Solutions

Paysafe launches upgraded Skrill digital wallet for iGaming in Ontario

Businesswire | May 11, 2023

Paysafe (NYSE: PSFE), a leading payments platform, today announced the launch of its revamped Skrill digital wallet for online betting in the Canadian province of Ontario. Developed specifically to meet the payment preferences of iGaming players, the upgraded Skrill wallet allows Ontarians to instantly fund wagers and effortlessly cash-out winnings while enjoying a streamlined and intuitive user experience (UX). Launched in the U.S. in 2021 and available across all 26 American iGaming jurisdictions where Paysafe supports operators, the upgraded Skrill wallet is now live in Ontario, Canada’s most populated province (14.2m residents) which launched an expanded market for private operators in April 2022. With Paysafe’s 2023 All the ways players pay research revealing that 73% of Ontarian online sports bettors have deposited at sportsbooks using a digital wallet, the latest Skrill innovations will allow operators to better serve these customers, who favour wallets for their transactional security and speed. Now, after a streamlined registration process with Skrill that links Ontarians’ bank accounts to the wallet and takes just seconds, players can use Skrill to deposit instantly yet securely into sportsbook accounts via online bank transfer. Alternatively, online bettors can load funds to their Skrill wallet balance using the Paysafecash eCash solution. For returning Skrill users, the redeposit process is even more rapid, skipping log-in (when ‘remember me’ is activated) to deposit with a single click. Ontarians will also enjoy the wallet’s state-of-the-art ‘look and feel’, with Skrill boasting a seamless UX across desktop, iOS and Android apps that meets the transactional expectations of casual players to high-stakes VIP sports bettors moving money across multiple sportsbooks. Through a ‘tiled’ display, all the info a player needs is centralized, ensuring an uninterrupted depositing process. Cashing-out is just as simple, with funds accessible in players’ Skrill accounts in real time. Winnings can either be spent online using Skrill at supporting merchants or transferred to players’ linked bank accounts. Zak Cutler, President of Global Gaming at Paysafe, said: “Since we first rolled-out the new Skrill in the U.S. two years ago, we feel it’s been a game changer for the payments experience of American players. We expect the upgraded wallet to be just as well received north of the border, with Skrill giving Ontarian operators a competitive edge when it comes to acquiring and retaining their customers.” About Paysafe Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 25 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across more than 250 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com. About Paysafe iGaming Paysafe brings over two decades of specialized payments experience supporting the global iGaming and sports-betting sectors and provides operators with a comprehensive suite of traditional and alternative payment methods through a single, streamlined API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Income Access business unit. Since the opening-up of the U.S. iGaming market in May 2018, Paysafe has consistently stated its ambitions to be the payments leader in the fast-growing sector, building on its leadership in Canada and Europe. As of May 10th, 2023, the company supports 75% of operators in the country with payments or marketing solutions across 26 jurisdictions. In Canada, Paysafe also has a leading position and partners with the majority of regulated iLottery and gaming brands.

Read More

Hiber raises $2.25 million for user-generated web game platform

Hiber | August 21, 2020

Hiber has raised $2.25 million in a second round of seed funding for its web platform that makes it easy to create user-generated games. The company says it is at the intersection of connected devices, AI, and creator-focused entertainment. The Gothenberg, Sweden-based company has quietly amassed more than 300,000 games from 250,000 monthly active users for its HiberWorld platform. Those players are creating 3D games without the need to learn any coding. The company says it is enabling users to create and express themselves through bite-sized games and is giving a generation a new way to communicate. The social nature of the games puts it somewhere akin to Snapchat or TikTok, with people expressing themselves with what they create.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies, Solutions

Paysafe launches upgraded Skrill digital wallet for iGaming in Ontario

Businesswire | May 11, 2023

Paysafe (NYSE: PSFE), a leading payments platform, today announced the launch of its revamped Skrill digital wallet for online betting in the Canadian province of Ontario. Developed specifically to meet the payment preferences of iGaming players, the upgraded Skrill wallet allows Ontarians to instantly fund wagers and effortlessly cash-out winnings while enjoying a streamlined and intuitive user experience (UX). Launched in the U.S. in 2021 and available across all 26 American iGaming jurisdictions where Paysafe supports operators, the upgraded Skrill wallet is now live in Ontario, Canada’s most populated province (14.2m residents) which launched an expanded market for private operators in April 2022. With Paysafe’s 2023 All the ways players pay research revealing that 73% of Ontarian online sports bettors have deposited at sportsbooks using a digital wallet, the latest Skrill innovations will allow operators to better serve these customers, who favour wallets for their transactional security and speed. Now, after a streamlined registration process with Skrill that links Ontarians’ bank accounts to the wallet and takes just seconds, players can use Skrill to deposit instantly yet securely into sportsbook accounts via online bank transfer. Alternatively, online bettors can load funds to their Skrill wallet balance using the Paysafecash eCash solution. For returning Skrill users, the redeposit process is even more rapid, skipping log-in (when ‘remember me’ is activated) to deposit with a single click. Ontarians will also enjoy the wallet’s state-of-the-art ‘look and feel’, with Skrill boasting a seamless UX across desktop, iOS and Android apps that meets the transactional expectations of casual players to high-stakes VIP sports bettors moving money across multiple sportsbooks. Through a ‘tiled’ display, all the info a player needs is centralized, ensuring an uninterrupted depositing process. Cashing-out is just as simple, with funds accessible in players’ Skrill accounts in real time. Winnings can either be spent online using Skrill at supporting merchants or transferred to players’ linked bank accounts. Zak Cutler, President of Global Gaming at Paysafe, said: “Since we first rolled-out the new Skrill in the U.S. two years ago, we feel it’s been a game changer for the payments experience of American players. We expect the upgraded wallet to be just as well received north of the border, with Skrill giving Ontarian operators a competitive edge when it comes to acquiring and retaining their customers.” About Paysafe Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 25 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across more than 250 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com. About Paysafe iGaming Paysafe brings over two decades of specialized payments experience supporting the global iGaming and sports-betting sectors and provides operators with a comprehensive suite of traditional and alternative payment methods through a single, streamlined API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Income Access business unit. Since the opening-up of the U.S. iGaming market in May 2018, Paysafe has consistently stated its ambitions to be the payments leader in the fast-growing sector, building on its leadership in Canada and Europe. As of May 10th, 2023, the company supports 75% of operators in the country with payments or marketing solutions across 26 jurisdictions. In Canada, Paysafe also has a leading position and partners with the majority of regulated iLottery and gaming brands.

Read More

Hiber raises $2.25 million for user-generated web game platform

Hiber | August 21, 2020

Hiber has raised $2.25 million in a second round of seed funding for its web platform that makes it easy to create user-generated games. The company says it is at the intersection of connected devices, AI, and creator-focused entertainment. The Gothenberg, Sweden-based company has quietly amassed more than 300,000 games from 250,000 monthly active users for its HiberWorld platform. Those players are creating 3D games without the need to learn any coding. The company says it is enabling users to create and express themselves through bite-sized games and is giving a generation a new way to communicate. The social nature of the games puts it somewhere akin to Snapchat or TikTok, with people expressing themselves with what they create.

Read More

Events