MEDIA INVESTMENTS IN THE DIGITAL ERA

| July 8, 2019

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Digital media represents the biggest revolution since the arrival of television. Digital advertising has rapidly narrowed the gap with television as the top advertising medium, aligning well with people’s media exposure. Finding the right allocation of budget between digital and traditional media is a challenge.When managed correctly, digital allows for more precise targeting than traditional media, making it more efficient. However, invest too much in either traditional or digital media,and marketing budgets are suddenly stretched thin; invest in the wrong manner or decrease your presence in traditional media too quickly, and the brand’s image can take a hit.

Spotlight

Tyler Perry Studios

Tyler Perry Studios is the premiere television and film studio in Atlanta, GA. The studios was founded by renowned producer, director, actor, filmmaker and playwright Tyler Perry in 2006.One of the fundamentals at work at Tyler Perry Studios is the importance of community outreach and connection. Atlanta is not just a city to work—it’s a city that inspires us to do good each and every day. Jessica Hardaway, Tyler Perry Studios’ Director of Communications and Engagement, continually works with the Atlanta community through powerful partnerships, initiatives, and countless other programs that connect Tyler Perry Studios with the city it calls home.

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Tyler Perry Studios

Tyler Perry Studios is the premiere television and film studio in Atlanta, GA. The studios was founded by renowned producer, director, actor, filmmaker and playwright Tyler Perry in 2006.One of the fundamentals at work at Tyler Perry Studios is the importance of community outreach and connection. Atlanta is not just a city to work—it’s a city that inspires us to do good each and every day. Jessica Hardaway, Tyler Perry Studios’ Director of Communications and Engagement, continually works with the Atlanta community through powerful partnerships, initiatives, and countless other programs that connect Tyler Perry Studios with the city it calls home.

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