MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET

July 2, 2019

It isn’t easy. The pace at which the industry sheds old technologies for breath-taking new ones is staggering. New consumer applications of entertainment technology are now sweeping the globe quickly, as our industry races to keep up with viewers. We’d like to acknowledge the generosity of the many television and media organizations that have so enthusiastically provided materials for this work.

Spotlight

mk2

With 26 cinemas in Paris and Spain, mk2 is the first art-and-test circuit in France and Cine / Sur the first network of Andalusia. Thought as places of life, its rooms in France integrate for more than 40 years of meeting and consumption areas: restaurants, cafes, stores. Since 2014, mk2 has developed its programming know-how in Spain, which combines auteur cinema, mainstream films and cultural events. Together, the two networks of mk2 cinemas welcome more than 8 million spectators each year.

OTHER ARTICLES

How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

Read More
MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

Read More

Spotlight

mk2

With 26 cinemas in Paris and Spain, mk2 is the first art-and-test circuit in France and Cine / Sur the first network of Andalusia. Thought as places of life, its rooms in France integrate for more than 40 years of meeting and consumption areas: restaurants, cafes, stores. Since 2014, mk2 has developed its programming know-how in Spain, which combines auteur cinema, mainstream films and cultural events. Together, the two networks of mk2 cinemas welcome more than 8 million spectators each year.

Events