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Meeting Exa-Scale Archive Requirements In The Digital Age Of Media and Entertainment
| July 31, 2018
With festivals in Belgium (Boom), USA (Chattahoochee Hills) and Brazil (Itu), Tomorrowland welcomes more than 400,000 People of Tomorrow from all over the world. Tomorrowland has become more than a festival, it's a global community.
Article | May 21, 2021
Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.
Article | April 27, 2020
Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.
Article | April 5, 2020
Technology giant Apple plans to take NextVR, one of the best platforms, by showing that it continues to work on virtual reality. NextVR was transferring important events over virtual reality today. Virtual reality (VR) and augmented reality (AR) technologies will undoubtedly be among the most used technologies in the future. Studies on this subject have been going on for years, but we still have not fully seen what this technology can do. For this reason, the virtual reality industry has not matured yet today. Apple has long been working on virtual reality and augmented reality.
Article | May 17, 2021
Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy.
Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component.
As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.
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