Meeting Exa-Scale Archive Requirements In The Digital Age Of Media and Entertainment

July 31, 2018

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Digital technology is revolutionizing how the media and entertainment industry operates. Whether it is in broadcasting, motion pictures, music, publishing or video production, the media and entertainment industry is both reaping the benefits of, and struggling with the new challenges brought on by the digital revolution. The transition from analog to digital workflows in the media and entertainment industry has occurred rapidly and in a non-linear fashion, so much so that these digital advancements are creating other, unforeseen and unplanned for challenges and issues.

Spotlight

World Fishing Network

World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. World Fishing Network's programming lineup includes a growing roster of original programming along with a selection of the best international series, delivering the most diverse species coverage of any TV channel. Featuring popular programs hosted by some of the top anglers from North America and across the globe, World Fishing Network’s variety of exclusive lifestyle shows that appeal to a broad and diverse audience.

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

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Spotlight

World Fishing Network

World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. World Fishing Network's programming lineup includes a growing roster of original programming along with a selection of the best international series, delivering the most diverse species coverage of any TV channel. Featuring popular programs hosted by some of the top anglers from North America and across the globe, World Fishing Network’s variety of exclusive lifestyle shows that appeal to a broad and diverse audience.

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