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Metaverse: Transforming B2B Businesses with Technology

Metaverse: Transforming B2B Businesses
In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look.


From Virtual Storefronts to Digital Employees

While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence.


How is Metaverse Transforming B2B Businesses?

Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses:


Richer Customer Experience

Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects.


Effective Marketing and Advertising

New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later.


Higher ROI and Sales

Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last.


Improved Workforce Efficiency

Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback.


Last Word

B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

Spotlight

BODEGA

BODEGA is a content creation studio based in New York, Los Angeles and San Francisco.We create commercials, brand content, show opens, promos, films and digital media for all platforms.Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.BODEGA is a member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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BODEGA

BODEGA is a content creation studio based in New York, Los Angeles and San Francisco.We create commercials, brand content, show opens, promos, films and digital media for all platforms.Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.BODEGA is a member of Free the Bid, an organization that champions the perspective and inclusion of female Directors, Editors, Colorists, Composers and DOPs in advertising.

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TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. 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Hard Rock International and Seminole Gaming Expand Innovative Programs in Fight Against Human Trafficking

PR Newswire | January 16, 2024

Hard Rock International and Seminole Gaming announce their ongoing commitment to the fight against human trafficking with new support tools for victims and those at risk, a youth education program, new trainings to help Team Members combat and prevent human trafficking, and work with new community partners to create a greater impact. "We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. Over the last several years, Hard Rock and Seminole Gaming have implemented comprehensive protocols to increase awareness of and prevent human trafficking, including training over 27,000 hotel and casino Team Members globally and collaborating with local community partners and advocacy groups. Hard Rock and Seminole Gaming are continuing their work in 2024 with direct support for victims, survivors, and at-risk youth, through the following programs: First Hospitality Brands to Globally Implement Twentyfour-Seven QR Code Created for trafficking survivors, by survivors at Twentyfour-Seven Inc., Hard Rock and Seminole Gaming are the first hospitality brands to implement the Twentyfour-Seven QR code sticker, which provides critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties. The Twentyfour-Seven QR code sticker, which has resulted in several law enforcement investigations being opened, is being implemented in 44 hotels and casinos across 13 countries. This QR code, which offers information in several different languages, is helping people at risk find a way to understand their situations and the resources available for protection. Expanding Youth Education in Mexico to Prevent Online Luring Building upon the success of the Hard Rock Social Identity Quest (SIQ), an education program that helps teens understand the risks of being lured online, Hard Rock and Seminole Gaming have now expanded the program into classrooms in Mexico following a well-received pilot in Quintana Roo last year that reached 35,000 students. The state's Governor has made the program a mandatory part of the educational curriculum. To effectively reach Mexican youth, the SIQ content was co-developed with experts from PACT- (Protect All Children from Trafficking; formerly ECPAT-USA), ECPAT-Mexico, and EduNetwork Partners. To date, the Hard Rock Social Identity Quest was adopted and taught by 60,000 teachers in 45 U.S. states, reaching 1.2 million high school students, eight percent of the student population. Nearly 2,000 Hard Rock team members also completed the Quest with a young person in their lives. Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 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Solutions

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PR Newswire | January 15, 2024

The sports and entertainment industries are being transformed by emerging technologies, the globalization of leading brands and the institutionalization of ownership. Within this rapidly changing environment, Consello Strive will seek to empower those investing in or commercializing assets in the sports, media, and entertainment arena to maximize their business potential and create the highest sustainable value. Consello will advise on how best to evolve investments, businesses, leagues, teams, or brand strategy across technology, infrastructure, commercial partnerships and acquisitions, among other disciplines. Consello Group co-founder, and seven-time Super Bowl champion, Tom Brady, will be joined as a founding partner in this new division by 23-time Grand Slam champion, Serena Williams, and two-time NBA champion, six-time NBA All-Star and NBA Basketball Hall of Famer, Pau Gasol. Mr. Gasol will also lead a team focused on expanding Consello Strive's interests throughout the Spanish-speaking world. Consello Strive will be chaired by Mark Dowley, Chief Operating Partner at Redbird Capital, who has over 30 years of senior managerial experience in the sports and entertainment industries. Other founding partners in the new enterprise are: Declan Kelly Janey Whiteside Peter Mattoon Dr. Oscar Salazar Mindy Grossman Over the course of the coming weeks, Consello will announce a number of commercial partnership agreements with leading third-party industry participants and individuals as part of its rollout of Consello Strive around the world. Announcing the new division, Consello Group Founder, Chairman and CEO Declan Kelly said: "We believe that Consello Strive has the potential to change the entire global landscape of sports, entertainment and leadership development because of the opportunities that exist in the marketplace today and the unique experience, relationships and track record of the team we have assembled. Over the coming months we will be expanding our presence and partnerships further and rolling out a series of new services as part of the overall platform. We couldn't be more excited to have this senior group come together to build this groundbreaking new business." Tom Brady added: "Since the start of our journey at Consello our mission has been very clear – to make the best in the world even better. With Consello Strive we are bringing the very best in the world together to help advise people everywhere in the fields of sports and entertainment in ways that have never been done before. I am especially passionate about the launch of our leadership development vertical because working with leaders to drive them to search for improvement in whatever they do is something my partners and I have been devoted to our entire careers." Serena Williams added: "I am excited to deepen my relationship with Consello by joining Consello's Strive platform as a partner. The next chapter of my life will be as exciting and fulfilling as the last one, and I have no doubt that the team we have assembled here will help me do just that. I am also excited to help Consello Strive as a business to grow and expand around the world." Pau Gasol said: "I've seen firsthand the lasting impact that sports can create, both on and off the court. Joining Consello Strive as a partner is a natural step for me because of my passion for growth, mentorship, and creating impactful change, just like I am already doing through Gasol16 Ventures, my investment vehicle, and through the Gasol Foundation, whose mission is to eradicate childhood obesity. I'm excited about embarking on this journey, and I will additionally be focusing on building out our offering in the Spanish-speaking world where some of the greatest athletes, entertainers and leaders show us daily what it means to be truly great." Mark Dowley, Chairman of Consello Strive, said: "We have assembled an unstoppable team of athletes, trusted advisors to the world's business leaders, and proven global operators, who together will bring a broad-based set of perspectives, experiences and skills to the fore on behalf of the sports, entertainment and media leaders across the world. Consello Strive is unlike any other business in the market; my partners and I look forward to applying our knowledge and expertise to help our clients identify and unlock their full potential in the high growth sectors of sports, entertainment and media." Consello partner Janey Whiteside said: "Consello's unparalleled connection to the world's business leaders paired with the incomparable expertise of the sports icons involved, gives Consello Strive a unique opportunity to partner, advise and invest across the dynamic $550bn landscape that we see in front of us today in sports and entertainment. Commercializing that opportunity is something we believe we are better positioned to do than anyone else in the world today." Consello partner Mindy Grossman said: "I have spent my entire life working with and mentoring emerging leadership talent across multiple different businesses and industries, and that has taken me on an unforgettable journey through retail, sports, television, media and entertainment, and health and wellness. Launching Consello Strive today brings all those passions and interests together into one place and one platform and I truly believe we can and will change lives as part of what we are doing. I am especially thrilled that my friend and collaborator of more than 20 years, Serena Williams, is expanding her role with us on this journey and I am very confident we all can change the world together." Consello was launched less than two years ago and already has more than 100 employees and advisors, with offices in New York, London, Miami, Barcelona and Atlanta. About Consello The Consello Group is a financial services advisory and strategic investing platform. At Consello we invest capital to grow companies, we execute for our banking clients across industries, and we provide business development and marketing services to help companies grow and evolve. We also advise across sports, entertainment and leadership development, and our digital assets advisory business helps companies participate in the global digital financial services ecosystem. Consello offers these six distinct but integrated lines of businesses all on one platform: Sports, Entertainment and Leadership Development; M&A Advisory and Investment Banking; Investing; Growth and Business Development; Marketing and Brand Advisory; and Digital Assets Advisory.

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Applications

TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

Read More

Business

Hard Rock International and Seminole Gaming Expand Innovative Programs in Fight Against Human Trafficking

PR Newswire | January 16, 2024

Hard Rock International and Seminole Gaming announce their ongoing commitment to the fight against human trafficking with new support tools for victims and those at risk, a youth education program, new trainings to help Team Members combat and prevent human trafficking, and work with new community partners to create a greater impact. "We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. Over the last several years, Hard Rock and Seminole Gaming have implemented comprehensive protocols to increase awareness of and prevent human trafficking, including training over 27,000 hotel and casino Team Members globally and collaborating with local community partners and advocacy groups. Hard Rock and Seminole Gaming are continuing their work in 2024 with direct support for victims, survivors, and at-risk youth, through the following programs: First Hospitality Brands to Globally Implement Twentyfour-Seven QR Code Created for trafficking survivors, by survivors at Twentyfour-Seven Inc., Hard Rock and Seminole Gaming are the first hospitality brands to implement the Twentyfour-Seven QR code sticker, which provides critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties. The Twentyfour-Seven QR code sticker, which has resulted in several law enforcement investigations being opened, is being implemented in 44 hotels and casinos across 13 countries. This QR code, which offers information in several different languages, is helping people at risk find a way to understand their situations and the resources available for protection. Expanding Youth Education in Mexico to Prevent Online Luring Building upon the success of the Hard Rock Social Identity Quest (SIQ), an education program that helps teens understand the risks of being lured online, Hard Rock and Seminole Gaming have now expanded the program into classrooms in Mexico following a well-received pilot in Quintana Roo last year that reached 35,000 students. The state's Governor has made the program a mandatory part of the educational curriculum. To effectively reach Mexican youth, the SIQ content was co-developed with experts from PACT- (Protect All Children from Trafficking; formerly ECPAT-USA), ECPAT-Mexico, and EduNetwork Partners. To date, the Hard Rock Social Identity Quest was adopted and taught by 60,000 teachers in 45 U.S. states, reaching 1.2 million high school students, eight percent of the student population. Nearly 2,000 Hard Rock team members also completed the Quest with a young person in their lives. Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. About Seminole Gaming: Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming is currently the only gaming company with investment grade ratings from all three primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Corporation (Baa2) and Fitch Ratings (BBB).

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Solutions

Consello Group Announces the Launch of Strive

PR Newswire | January 15, 2024

The sports and entertainment industries are being transformed by emerging technologies, the globalization of leading brands and the institutionalization of ownership. Within this rapidly changing environment, Consello Strive will seek to empower those investing in or commercializing assets in the sports, media, and entertainment arena to maximize their business potential and create the highest sustainable value. Consello will advise on how best to evolve investments, businesses, leagues, teams, or brand strategy across technology, infrastructure, commercial partnerships and acquisitions, among other disciplines. Consello Group co-founder, and seven-time Super Bowl champion, Tom Brady, will be joined as a founding partner in this new division by 23-time Grand Slam champion, Serena Williams, and two-time NBA champion, six-time NBA All-Star and NBA Basketball Hall of Famer, Pau Gasol. Mr. Gasol will also lead a team focused on expanding Consello Strive's interests throughout the Spanish-speaking world. Consello Strive will be chaired by Mark Dowley, Chief Operating Partner at Redbird Capital, who has over 30 years of senior managerial experience in the sports and entertainment industries. Other founding partners in the new enterprise are: Declan Kelly Janey Whiteside Peter Mattoon Dr. Oscar Salazar Mindy Grossman Over the course of the coming weeks, Consello will announce a number of commercial partnership agreements with leading third-party industry participants and individuals as part of its rollout of Consello Strive around the world. Announcing the new division, Consello Group Founder, Chairman and CEO Declan Kelly said: "We believe that Consello Strive has the potential to change the entire global landscape of sports, entertainment and leadership development because of the opportunities that exist in the marketplace today and the unique experience, relationships and track record of the team we have assembled. Over the coming months we will be expanding our presence and partnerships further and rolling out a series of new services as part of the overall platform. We couldn't be more excited to have this senior group come together to build this groundbreaking new business." Tom Brady added: "Since the start of our journey at Consello our mission has been very clear – to make the best in the world even better. With Consello Strive we are bringing the very best in the world together to help advise people everywhere in the fields of sports and entertainment in ways that have never been done before. I am especially passionate about the launch of our leadership development vertical because working with leaders to drive them to search for improvement in whatever they do is something my partners and I have been devoted to our entire careers." Serena Williams added: "I am excited to deepen my relationship with Consello by joining Consello's Strive platform as a partner. The next chapter of my life will be as exciting and fulfilling as the last one, and I have no doubt that the team we have assembled here will help me do just that. I am also excited to help Consello Strive as a business to grow and expand around the world." Pau Gasol said: "I've seen firsthand the lasting impact that sports can create, both on and off the court. Joining Consello Strive as a partner is a natural step for me because of my passion for growth, mentorship, and creating impactful change, just like I am already doing through Gasol16 Ventures, my investment vehicle, and through the Gasol Foundation, whose mission is to eradicate childhood obesity. I'm excited about embarking on this journey, and I will additionally be focusing on building out our offering in the Spanish-speaking world where some of the greatest athletes, entertainers and leaders show us daily what it means to be truly great." Mark Dowley, Chairman of Consello Strive, said: "We have assembled an unstoppable team of athletes, trusted advisors to the world's business leaders, and proven global operators, who together will bring a broad-based set of perspectives, experiences and skills to the fore on behalf of the sports, entertainment and media leaders across the world. Consello Strive is unlike any other business in the market; my partners and I look forward to applying our knowledge and expertise to help our clients identify and unlock their full potential in the high growth sectors of sports, entertainment and media." Consello partner Janey Whiteside said: "Consello's unparalleled connection to the world's business leaders paired with the incomparable expertise of the sports icons involved, gives Consello Strive a unique opportunity to partner, advise and invest across the dynamic $550bn landscape that we see in front of us today in sports and entertainment. Commercializing that opportunity is something we believe we are better positioned to do than anyone else in the world today." Consello partner Mindy Grossman said: "I have spent my entire life working with and mentoring emerging leadership talent across multiple different businesses and industries, and that has taken me on an unforgettable journey through retail, sports, television, media and entertainment, and health and wellness. Launching Consello Strive today brings all those passions and interests together into one place and one platform and I truly believe we can and will change lives as part of what we are doing. I am especially thrilled that my friend and collaborator of more than 20 years, Serena Williams, is expanding her role with us on this journey and I am very confident we all can change the world together." Consello was launched less than two years ago and already has more than 100 employees and advisors, with offices in New York, London, Miami, Barcelona and Atlanta. About Consello The Consello Group is a financial services advisory and strategic investing platform. At Consello we invest capital to grow companies, we execute for our banking clients across industries, and we provide business development and marketing services to help companies grow and evolve. We also advise across sports, entertainment and leadership development, and our digital assets advisory business helps companies participate in the global digital financial services ecosystem. Consello offers these six distinct but integrated lines of businesses all on one platform: Sports, Entertainment and Leadership Development; M&A Advisory and Investment Banking; Investing; Growth and Business Development; Marketing and Brand Advisory; and Digital Assets Advisory.

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