PRG | February 08, 2023
On February 07, 2023, Production Resource Group (PRG), an entertainment company, announced its investment in two new LED products from InfiLED, LED Gear Titan-X and Deep Black Series, enhancing live entertainment events.
It purchased 8,000 panels of DB Series LED products with a 2.3-pixel pitch, designed for events such as product launches, exhibitions, and corporate meetings with high-resolution panels. In addition, it will produce contrast effects with the ultra-black masking material and black LEDs, edge protectors, and fast-locking mechanisms. As PRG has purchased all panels from the same manufacturer, its clients experience consistency in its products.
The newly purchased 840 new Titan-X outdoor touring panels are lightweight, 1200mm x 1200mm large, have 70% transparency, with a slot for loudspeakers behind LED walls, no audio degradation, and unobstructed screen views. In addition, its X-frame structure increases stability and wind resistance, making it perfect for outdoor festivals and events.
Vice President of PRG Gear, Todd Spencer, said, "Technical advances in LED and stability in the sub-3mm resolution market have allowed us to respond to client demand, and we are confident that these products will be very popular with our Gear clients." He added, "Coming on the heels of our recent lighting fixture purchases, PRG's significant investment in this state-of-the-art technology reinforces our position as a premium provider in the markets we serve."
(Source – Cision PR Newswire)
PRG's CEO of Music, Randy Hutson, said, "Investing in this new technology allows us to further solidify PRG as a lead provider, meet the rigorous standards of our client's logistical and artistic needs and deliver an enhanced experience for their audiences."
(Source – Cision PR Newswire)
PRG, an entertainment and event services and solutions company, provides services to creators, producers, designers, performers, and business leaders from every form of the entertainment sector, combining technology with creativity and experience. It has employed the best engineers, artisans, and experts from theatre, broadcast, TV, film, corporate events, concerts, staging, and hotels. Headquartered in New Windsor, New York, it has 62 offices worldwide with over 170 patents and 70 trademarks, providing services like broadcasting, automation, scenic, digital services, virtual production, labor, camera, audio, video, lighting, and rigging.
Ranker | February 03, 2023
On February 2, 2023, Ranker and its platform Ranker Insights, powered by over 1.3 billion fan votes, began collaborating with AdTech and Data Platform companies to provide entertainment brands and their agencies with a layer of connectivity for their CTV advertising.
In a media environment that is becoming increasingly fragmented, targeted advertising has become significantly more challenging. Ranker Insights offers solutions to inherent problems media companies face when attempting to boost ad dollar effectiveness. While programmatic ad spending in CTV revenue continues to rise and provides some effective routes for entertainment brands to target audiences, no ideal data source for show-level targeting is currently available.
Demographic-based segments are too unfocused for today's entertainment consumer's staggering number of options. Social listening data is incomplete and increasingly used only within platforms, while obtaining and targeting consumers with viewership data is becoming more challenging. Consumption data is flawed due to multiple users in a household, and viewing does not indicate liking when it comes to TV.
Ranker Insights uses fan sentiment from millions of US voters to address these issues. Its data is anonymous and unaffected by privacy laws. Post-consumption data drives votes on the platform, indicating whether the response was positive or negative. The platform includes fans of over 10,000 titles from all major OTT services and networks and builds a ‘Lifetime’ taste history for the consumers.
The solution helps brands extend campaigns by reaching unexpected audiences with strong affinities and hard-to-reach premium SVOD audiences of original series. In this emerging market, fan data is essential because content providers keep viewership data in-house. This data can be used alone or supplemented with other sources and solves entertainment advertiser and agency pain points regardless of the use case.
Based in Los Angeles, California, Ranker is the leader in fan-powered rankings. Ranker Insights, powered by over 1 billion votes, provides marketers, studios, and platforms with personalized consumer recommendations and audience insights using psychographic correlation data. In addition, Watchworthy, launched by the company in 2020, provides statistically relevant, crowdsourced TV recommendations to consumers. The firm is on Deloitte's 2019 Technology Fast 500, Built In LA's Top 50 Mid-Sized Companies To Work For in 2020 and 2021, and Fast Company's World's Most Innovative Companies for 2021 lists
Gcore | February 02, 2023
On February 1, 2023, Gcore, a global cloud and edge solutions provider, revealed a new billing plan for its Streaming Platform. With the introduction of the simplified pricing plan starting at $0.001 every minute, startups and small businesses across a variety of industries, including online education, entertainment, e-commerce, fintech, events, and video gaming, can provide streaming services to end users with more predictable costs and exceptional performance.
Globally streaming online content requires overcoming several technical challenges, such as ensuring sufficient scalability to handle heavy traffic volumes, offering smooth streaming, and preserving the quality of video and audio streaming across all types of devices and connections. As a renowned provider of streaming infrastructure services and Content Delivery Network, the platform's customers benefit from the company's vast experience addressing these challenges.
The streamlined billing facilitates video streaming for as many as 100 million viewers, with Gcore's Streaming Platform handling all technical stages, such as uploading, recording, storing, delivering via CDN, and playing.
The solution enables low-latency streaming and live global broadcasting of both vertical and horizontal videos. The adaptive bitrate function allows viewers with unstable internet connections to view live streams. Prospective clients can try the Streaming Platform for free, and Gcore provides a user-friendly pricing calculator so they can compare the fees of competing services.
Head of Gcore's Streaming Platform, Alexey Petrovskih, shared, "The Gcore Streaming Platform offers free transcoding and a video streaming price as low as $0.001 per minute. This is possible thanks to several Gcore capabilities: first, we have our own infrastructure, including storage for video hosting and a CDN with over 150 points of presence; second, Gcore has its own transcoding technology, which means that, unlike competitors, we don't have to pay for third-party services."
(Source – PR Newswire)
Founded in 2011 and based in Luxembourg, Gcore delivers powerful cloud and edge solutions for the entertainment and media industry. It provides infrastructure for global leaders across sectors, including TEDx, the Government of the Grand Duchy of Luxembourg (Agence eSanté), Wargaming, and Avast. In addition, the company administers its own global IT infrastructure spanning six continents. Its network comprises more than 150 points of presence located in Tier IV and Tier III data centers. It aims to develop global, innovative, secure, and user-friendly edge computing solutions.