Microsoft Hololens Augmented Reality experience

| February 8, 2019

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Mixed reality on HoloLens 2 combines an untethered device with apps and solutions that help people across your business learn, communicate, and collaborate more effectively.

Spotlight

SiriusXM

Sirius XM Holdings Inc. is the largest radio company measured by revenue and has approximately 32.7 million subscribers.SiriusXM’s 200+ channels of world class audio entertainment include Howard Stern, commercial-free, curated music channels representing many decades and genres from rock, to pop, country, hip hop, classical, Latin, electronic dance, jazz, heavy metal and more, exclusive artist-branded channels and concept-based channels. SiriusXM’s programming includes news from respected national outlets, and a broad range of in-depth talk, comedy and entertainment. SiriusXM is also the ultimate destination for sports fans, offering listeners live games and events from the NFL, MLB®, NASCAR®, NBA, NHL®, PGA TOUR®, soccer, and college sports, as well as news, analysis and opinions from more than a dozen dedicated sports talk channels.

OTHER ARTICLES

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud: Who will win cloud gaming?

Article | March 1, 2020

The very future of gaming could be decided by which service wins the battle between Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud. Every 15 years or so, the games industry goes through a big shift in how it delivers its titles. Cartridges gave way to discs, which gave way to digital downloads. Now, the industry stands ready to change once again with the advent of cloud gaming services. This is not a theoretical vision of the future: This is happening right now. Services like Google Stadia and Nvidia GeForce Now provide instantaneous streams of big-budget games — no expensive console or cumbersome PC required.

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How many users do Spotify, Apple Music and other big music streaming services have?

Article | February 19, 2020

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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Spotlight

SiriusXM

Sirius XM Holdings Inc. is the largest radio company measured by revenue and has approximately 32.7 million subscribers.SiriusXM’s 200+ channels of world class audio entertainment include Howard Stern, commercial-free, curated music channels representing many decades and genres from rock, to pop, country, hip hop, classical, Latin, electronic dance, jazz, heavy metal and more, exclusive artist-branded channels and concept-based channels. SiriusXM’s programming includes news from respected national outlets, and a broad range of in-depth talk, comedy and entertainment. SiriusXM is also the ultimate destination for sports fans, offering listeners live games and events from the NFL, MLB®, NASCAR®, NBA, NHL®, PGA TOUR®, soccer, and college sports, as well as news, analysis and opinions from more than a dozen dedicated sports talk channels.

Events