Microsoft hopes Xbox Two and xCloud will dominate gaming in 2020

The new Netflix of gaming is called xCloud. With this new platform, Microsoft initiates new possibilities in the gaming arena.xCloud will be a cloud technology that provides online game streaming services to millions of gamers across the globe. Microsoft describes the project to be a pioneer in modern gaming, providing gamers with the ultimate options to stream top quality games directly from the cloud to any gaming platform.The new game streaming service is committed to unlock the console-quality gaming experiences on other screens as well, especially on smartphones and tablets. The xCloud allows users to enjoy a PC or console oriented game even on the screens of their smartphones using a controller or touch input controls developed by the company.Thus, xCloud overcomes the obstacle in the way of testing multiple games allowing every user to access countless games on the cloud.

Spotlight

Nickelodeon

The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule!

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Virtualization, Media and Broadcasting

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | July 13, 2022

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Technologies, Virtualization

AR in B2B Sales: What to Expect

Article | July 27, 2022

The potential of augmented reality technology goes beyond games and photo filters. It can benefit B2B businesses, especially their sales departments, in more ways than one. B2B sales is about converting potential clients into customers by using all the features and benefits of your product or service. Highlighting the profit the clients will make using your product or service is your priority. But how does augmented reality (AR) play into all of this? Here are three interesting use cases of AR in B2B sales for you to look at: AR in Exhibitions: Stand Out From the Crowd At exhibitions, if you do not stand out among your competitors, you might not attract any visitors to your stand. AR can bring your stand the footfall you expect. At 2017’s North American International Auto Show, Ford used AR to attract visitors. A visitor could sit inside the car and simultaneously see what was happening under the car’s hood on a big display screen. The experience impressed visitors and earned Ford brand visibility. AR in Data Visualization: Present Interactive Insights AR helps in presenting the value of your product or service in an interactive 3D visualization. A great example of this would be IBM’s Immersive Insights, a visualization tool that presents data in 3D space. Spectators can explore and understand data insights without feeling burdened with just numbers. This technology has potential in the B2B sales space as it can simplify complex data visualization and attract your prospects with visual appeal. AR in Product Presentations: Realistic and Immersive Experience There are always aspects of your product or service that you need to highlight in front of your prospective clients in unique ways so they can see the value of your offering. AR allows you to present your product in a realistic way. IKEA used AR to help clients try their furniture in their offices and apartments by superimposing it on their surroundings with the IKEA Place app. Realtor.com and industrial machines like CAT also help customers see what the offerings look like so that they can make informed decisions even without physically interacting with the product or service. Wrapping It Up Using AR in B2B sales is still an evolving concept, but can become a substantial tool in the toolkit of B2B sales teams that want to try new things to boost their numbers.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | August 3, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Spotlight

Nickelodeon

The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule!

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Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

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Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

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Audeze Launches Gaming Headset, Penrose Compatible with PS5 and Xbox Series X

Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

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Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

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Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

Read More

Audeze Launches Gaming Headset, Penrose Compatible with PS5 and Xbox Series X

Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

Read More

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