Microsoft hopes Xbox Two and xCloud will dominate gaming in 2020

The new Netflix of gaming is called xCloud. With this new platform, Microsoft initiates new possibilities in the gaming arena.xCloud will be a cloud technology that provides online game streaming services to millions of gamers across the globe. Microsoft describes the project to be a pioneer in modern gaming, providing gamers with the ultimate options to stream top quality games directly from the cloud to any gaming platform.The new game streaming service is committed to unlock the console-quality gaming experiences on other screens as well, especially on smartphones and tablets. The xCloud allows users to enjoy a PC or console oriented game even on the screens of their smartphones using a controller or touch input controls developed by the company.Thus, xCloud overcomes the obstacle in the way of testing multiple games allowing every user to access countless games on the cloud.

Spotlight

Priority Sports & Entertainment

Priority Sports & Entertainment is a full service sports agency, representing NBA and NFL players for over 35 years. The agency is based out of Chicago with a satellite office in Los Angeles. Priority Sports & Entertainment represents over 200 clients in the NBA, NFL, overseas basketball, coaches, front office members, and broadcasters.

OTHER ARTICLES
Technologies, Virtualization

Best Oculus Rift Fitness Games 2020

Article | August 2, 2022

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Technologies, Business

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 20, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Virtualization

Marketing a game? Put enough focus on Discord and TikTok

Article | June 21, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Solutions, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

Priority Sports & Entertainment

Priority Sports & Entertainment is a full service sports agency, representing NBA and NFL players for over 35 years. The agency is based out of Chicago with a satellite office in Los Angeles. Priority Sports & Entertainment represents over 200 clients in the NBA, NFL, overseas basketball, coaches, front office members, and broadcasters.

Related News

Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

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Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

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Audeze Launches Gaming Headset, Penrose Compatible with PS5 and Xbox Series X

Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

Read More

Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

Read More

Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

Read More

Audeze Launches Gaming Headset, Penrose Compatible with PS5 and Xbox Series X

Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

Read More

Events