Microsoft Shows AR/VR Concept That Could Revolutionize How We Work

May 11, 2017

Microsoft owns the enterprise computing space. Windows-powered PCs run a huge portion of the global workforce. Today, the company demonstrated how its Windows Mixed Reality initiative could potentially be used in that massive market.During the keynote address of its annual Build conference, Microsoft invited members of the Cirque du Soleil team up on stage. The members each donned a Microsoft HoloLens augmented reality headset and started showing the crowd how these products can be used in enterprise collaboration.

Spotlight

Bowlmor AMF

Bowlmor AMF, the worldwide leader in bowling entertainment has changed its corporate name from Bowlmor AMF to Bowlero Corporation. Bowlero Corporation delivers a strikingly unique experience to over 28 million guests at more than 300 locations throughout the United States. From value-based and mid-range brands to premium, high-end venues, Bowlero Corporation combines exceptional service, incredible value, first-class amusements, and the classic fun of bowling—all for an unforgettable entertainment experience.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

Bowlmor AMF

Bowlmor AMF, the worldwide leader in bowling entertainment has changed its corporate name from Bowlmor AMF to Bowlero Corporation. Bowlero Corporation delivers a strikingly unique experience to over 28 million guests at more than 300 locations throughout the United States. From value-based and mid-range brands to premium, high-end venues, Bowlero Corporation combines exceptional service, incredible value, first-class amusements, and the classic fun of bowling—all for an unforgettable entertainment experience.

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