Microsoft Targets Netflix for Games With Project Xcloud

| January 24, 2019

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Microsoft will target Netflix for games with it's new game streaming project named "Project Xcloud". Xcloud will work like NVIDIA GeForce Now, PS NOW, Cloud and other game streaming services to bring a new and old catalog of Xbox games to the Xbox streaming console.

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Media Networks

Media Networks is a B2B unit of Telefónica's Latam Video Unit that provides wholesale services of pay TV and satellite internet, audiovisual solutions, content generation and ad sales to companies and operators in the United States, Brazil, Mexico, Chile , Colombia, Argentina, Paraguay, Ecuador, Bolivia, Venezuela, Central America and Peru, where your regional teleport is located. [Eng. see.] Media Networks is a B2B unit of the Latam Video Unit Telephone, which provides wholesale TV and satellite Internet services, audio-visual solutions, content generation and ad sales to companies and operators in Brazil, Mexico, Chile, Colombia., Argentina , Paraguay, Ecuador, Bolivia, Venezuela, Central America and Peru, where its regional teleport is located.

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Elon Musk: Starlink latency will be good enough for competitive gaming

Article | March 11, 2020

SpaceX's Starlink satellite broadband will have latency low enough to support competitive online gaming and will generally be fast enough that customers won't have to think about Internet speed, Elon Musk said at a conference yesterday. Despite that, the SpaceX CEO argued that Starlink won't be a major threat to telcos because the satellite service won't be good enough for high-population areas and will mostly be used by rural customers without access to fast broadband.

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Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Microsoft confirms Xbox Series X will support ‘four generations of gaming’

Article | February 24, 2020

Today, Microsoft finally unveiled many of the specs for its upcoming Xbox Series X, but the company also detailed something arguably as important: how the console will handle backwards compatibility. According to Microsoft, the Series X will support “four generations” of Xbox games, something the company alluded to last year. “Our commitment to compatibility means existing Xbox One games, including backward-compatible Xbox 360 and original Xbox games, look and play better than ever before,” Xbox head Phil Spencer wrote in a blog post.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

Media Networks

Media Networks is a B2B unit of Telefónica's Latam Video Unit that provides wholesale services of pay TV and satellite internet, audiovisual solutions, content generation and ad sales to companies and operators in the United States, Brazil, Mexico, Chile , Colombia, Argentina, Paraguay, Ecuador, Bolivia, Venezuela, Central America and Peru, where your regional teleport is located. [Eng. see.] Media Networks is a B2B unit of the Latam Video Unit Telephone, which provides wholesale TV and satellite Internet services, audio-visual solutions, content generation and ad sales to companies and operators in Brazil, Mexico, Chile, Colombia., Argentina , Paraguay, Ecuador, Bolivia, Venezuela, Central America and Peru, where its regional teleport is located.

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