Mixed reality brings real benefits to enterprises

Accenture describes mixed reality as a next-generation digital experience driven by the real-world presence of “intelligent virtual objects,” enabling people to interact with these objects within their real world field of view. Think maneuvering a drilling machine from a remote location by manipulating a life-size replica, or placing digital products on a physical shelf and then conducting a design review with a colleague. These are just two of the many potential mixed reality applications poised to deliver tangible benefits to businesses.

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Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

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Technologies

Metaverse: Transforming B2B Businesses with Technology

Article | February 14, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Media and Broadcasting, Business

First Look At Sony PlayStation 5 UI

Article | August 4, 2022

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Virtualization

What are the most popular types of YouTube videos in 2021?

Article | June 21, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Spotlight

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

Related News

Mixed Reality Creation Tool Microsoft Marquette Leaks

VRFocus | October 29, 2018

Though Microsoft have been involved in virtual reality (VR) and mixed reality (MR) for some time, notably with the Microsoft HoloLens and the various Windows MR devices, its growth has been slower than the company expected. However, Microsoft may be hoping to change that with the release of a new tool for creating in mixed reality.A Twitter user called WalkingCat has tracked down a leak for an MR prototype tool designed for PC VR headsets. The tool allows users to plan their creations in 3D, instead of on a 2D screen, with the intention of making things more intuitive and easy to test.Microsoft has said that Marquette was initially designed as an internal tool, before it was recognised how useful it could be if it were made available to the wider user base. There Marquette tool has been described as an evolution of similar tools that have been previously released for VR.Marquette is said to have a robust toolbar, complete with fill tools, paintbrushes, text, shapes, backgrounds, animation and saved colour palettes among other things. Users will be able to access assets with what are said to be few performance issues.The UI does of course conform to Microsoft standards, containing aspects of Fluent Design. Users will also be able to create their own home space with access to additional programs such as Outlook, Visual Basic, OneNote and others.The website suggests that Marquette is still in development and is not quite ready for release, but the development team thinks it will be ready for a Beta soon. The team has also indicated that it is looking for feedback for how to improve the tool, with promises of updates in the future.

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Aerospace Company PACE Joined Microsoft Mixed Reality Program

VRFocus | October 29, 2018

The Microsoft Mixed Reality Program has been running for some time, with the aim of identifying companies who are involved in the creation of mixed reality (MR) hardware and software with the aim of providing Microsoft development tools, programs and services for promising companies. One of the latest to join the company is aerospace company PACE.PACE has announced that its parent company TXT E-Solutions is participating in Microsoft’s Mixed Reality Partner Program (MRPP), with the aim of advancing the adoption of MR technology, and the Microsoft HoloLens.TXT E-Solutions wishes to use the capabilities and technology offered by the MRPP to extend the capabilities of its existing products as well as to develop new software and services. The area of most interest to the company is the configuration of aircraft and passenger cabins, with the company hoping to develop systems to help airline buyers explore the available options.Another area of interest to PACE and TXT is education and training using MR for pilots, cabin crews and technicians, with the aim of creating environments for engagement and knowledge retention.

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Luminous Group Signs On As Microsoft Mixed Reality Partner

VRFocus | October 03, 2018

Luminous Group was originally founded at Digital Surveys some 30 years ago, and in recent years have radically changed focus to work in the area of 3D mapping, along with virtual reality (VR), augmented reality (AR) and mixed reality (MR) for a range of industries, rebranding to reflect this new direction. The company has now been accredited as a Microsoft Mixed Reality Partner.Microsoft created the Mixed Reality Partner Program to ensure customers have a broad range f partners to work with, while being assured that these partners have the capability to support products involved with HoloLens and other MR technologies.Ben Bennett, managing director and founder of Luminous Group said: “Mixed reality has enormous growth potential in a wide range of commercial environments. We’re really excited to be at the forefront of it and working in partnership with Microsoft gives us the edge in helping realise that potential. The Microsoft partnership program is the greatest validation that we’re pushing our business in the right direction and in partnership with Microsoft we can start to push even more boundaries of possibility.”

Read More

Mixed Reality Creation Tool Microsoft Marquette Leaks

VRFocus | October 29, 2018

Though Microsoft have been involved in virtual reality (VR) and mixed reality (MR) for some time, notably with the Microsoft HoloLens and the various Windows MR devices, its growth has been slower than the company expected. However, Microsoft may be hoping to change that with the release of a new tool for creating in mixed reality.A Twitter user called WalkingCat has tracked down a leak for an MR prototype tool designed for PC VR headsets. The tool allows users to plan their creations in 3D, instead of on a 2D screen, with the intention of making things more intuitive and easy to test.Microsoft has said that Marquette was initially designed as an internal tool, before it was recognised how useful it could be if it were made available to the wider user base. There Marquette tool has been described as an evolution of similar tools that have been previously released for VR.Marquette is said to have a robust toolbar, complete with fill tools, paintbrushes, text, shapes, backgrounds, animation and saved colour palettes among other things. Users will be able to access assets with what are said to be few performance issues.The UI does of course conform to Microsoft standards, containing aspects of Fluent Design. Users will also be able to create their own home space with access to additional programs such as Outlook, Visual Basic, OneNote and others.The website suggests that Marquette is still in development and is not quite ready for release, but the development team thinks it will be ready for a Beta soon. The team has also indicated that it is looking for feedback for how to improve the tool, with promises of updates in the future.

Read More

Aerospace Company PACE Joined Microsoft Mixed Reality Program

VRFocus | October 29, 2018

The Microsoft Mixed Reality Program has been running for some time, with the aim of identifying companies who are involved in the creation of mixed reality (MR) hardware and software with the aim of providing Microsoft development tools, programs and services for promising companies. One of the latest to join the company is aerospace company PACE.PACE has announced that its parent company TXT E-Solutions is participating in Microsoft’s Mixed Reality Partner Program (MRPP), with the aim of advancing the adoption of MR technology, and the Microsoft HoloLens.TXT E-Solutions wishes to use the capabilities and technology offered by the MRPP to extend the capabilities of its existing products as well as to develop new software and services. The area of most interest to the company is the configuration of aircraft and passenger cabins, with the company hoping to develop systems to help airline buyers explore the available options.Another area of interest to PACE and TXT is education and training using MR for pilots, cabin crews and technicians, with the aim of creating environments for engagement and knowledge retention.

Read More

Luminous Group Signs On As Microsoft Mixed Reality Partner

VRFocus | October 03, 2018

Luminous Group was originally founded at Digital Surveys some 30 years ago, and in recent years have radically changed focus to work in the area of 3D mapping, along with virtual reality (VR), augmented reality (AR) and mixed reality (MR) for a range of industries, rebranding to reflect this new direction. The company has now been accredited as a Microsoft Mixed Reality Partner.Microsoft created the Mixed Reality Partner Program to ensure customers have a broad range f partners to work with, while being assured that these partners have the capability to support products involved with HoloLens and other MR technologies.Ben Bennett, managing director and founder of Luminous Group said: “Mixed reality has enormous growth potential in a wide range of commercial environments. We’re really excited to be at the forefront of it and working in partnership with Microsoft gives us the edge in helping realise that potential. The Microsoft partnership program is the greatest validation that we’re pushing our business in the right direction and in partnership with Microsoft we can start to push even more boundaries of possibility.”

Read More

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