Mobile Advertising Market Category :Arts & Entertainment, Hobbies & Interests, Society, Science

| May 23, 2019

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The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising market. Millions of customers in developing countries are coming online for the first time on smartphones, driving the advertising shift from one that is desktop oriented to one that is mobile-centric or even mobile only.

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Benchmark Broadcast Systems

Benchmark focuses on providing complete solutions for broadcast and post production applications. The spectrum of services and products offered starts from simple modules to complete turnkey system integration services for setting up a totally new TV station or upgrading / modernizing existing ones. We also provide a complete range of services from pre-sale consultancy, through systems design and integration to installation and user training. Our capabilities extend to configuration of comprehensive enterprise-wide solutions, application support, system installation and customer training and on several occasions, development of customized solutions.

OTHER ARTICLES
MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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PlayStation, Oculus, and Facebook Gaming pull out of GDC over coronavirus concerns

Article | May 28, 2021

Sony’s PlayStation team and Facebook, including Oculus VR, have withdrawn from this year’s Game Developers Conference, citing health concerns surrounding the novel coronavirus, COVID-19.“Out of concern for the health and safety of our employees, our dev partners, and the GDC community, Facebook will not be attending this year’s Game Developer Conference due to the evolving public health risks related to COVID-19,” a Facebook spokesperson said in a statement emailed to Polygon. “We still plan to share the exciting announcements we had planned for the show through videos, online Q&As, and more, and will plan to host GDC partner meetings remotely in the coming weeks.”

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | May 28, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Why More People are Going Online for their Entertainment

Article | May 28, 2021

The online revolution has dramatically changed the way that we live our lives. Few industries have been impacted by the rise of digital technologies as much as the entertainment industry. In less than a decade, we have seen new brands like Spotify and Netflix replacing the heavyweights in the music and movie industries and it looks like this is just the start.

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Spotlight

Benchmark Broadcast Systems

Benchmark focuses on providing complete solutions for broadcast and post production applications. The spectrum of services and products offered starts from simple modules to complete turnkey system integration services for setting up a totally new TV station or upgrading / modernizing existing ones. We also provide a complete range of services from pre-sale consultancy, through systems design and integration to installation and user training. Our capabilities extend to configuration of comprehensive enterprise-wide solutions, application support, system installation and customer training and on several occasions, development of customized solutions.

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