Mobile AR games have been decades in the making but they’re still waiting for a breakthrough

January 10, 2019

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As the modern narrative goes, mobile AR games are nearing an inflection point. 5G networks, purpose-built devices, and more tools for developing AR experiences are emerging just as huge international markets open wide and gaming revenues spike. With so much focus looking forward, it’s easy to lose track of the fact that designing AR experiences for mobile gaming has fueled our thoughts, hopes, and dreams of what mobile can be for over two decades.Go back and you’ll be able to find research and concrete examples of AR experiences built as a primary driver of both mobile gaming and the mobile industry as a whole, from researchers and analysts, independent developers, global telecommunications companies, and some of the world’s most recognized brands.If we’ve been working on mobile AR games for over two decades, why does it seem like it’s taking forever to take off? And what’s going to be so different about the next generation of experiences? Or will mobile gaming continue to ape Pokémon Go? To learn about where the market is going, let’s first look in the rearview mirror.

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