Mobile entertainment and millennials in China

July 21, 2019

At 23%, 18–34 year-olds account for a greater share of the population in China than their US or regional counterparts. As millennials in China gain greater economic independence, expect to see strong growth in paid-for mobile entertainment. Our annual mobile consumer survey covers 1,000 individuals in each of 34 markets, split equally between developed and developing markets.

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Searchlight Recruitment & Searchlight Executive work exclusively in and around the broadcast, film and digital media industries. We help our clients fill a wide range of positions at all levels from across our specialist sectors.Our excellent understanding of the sectors in which we work ensures we can genuinely add value to the search process.

OTHER ARTICLES

Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Spotlight

Searchlight

Searchlight Recruitment & Searchlight Executive work exclusively in and around the broadcast, film and digital media industries. We help our clients fill a wide range of positions at all levels from across our specialist sectors.Our excellent understanding of the sectors in which we work ensures we can genuinely add value to the search process.

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