Mobile gaming industry benchmarks offer fresh look on industry

| September 18, 2019

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Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with Tenjin to provide CPI and eCPM benchmarks data from most of the world's top hyper-casual publishers, shedding light on how product analytics meets marketing analytics for what's currently the most popular genre on the app stores.

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Spotlight

MOCEAN

For almost two decades, MOCEAN has been a leader in the world of entertainment marketing. From top-grossing Hollywood studios to traditional networks and emerging media, our clients include Disney, Marvel, Fox, Warner Bros. Netflix, FX, and CNN.Our staff of over 160 editors, producers, writers, animators, designers, directors and strategists has earned more than 150 major industry awards, including a PromaxBDA Award for Agency of the Year and multiple Grand CLIO’s.

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