Most successful in-game brands in the real world

| August 13, 2019

article image
Video game makers across the world work hard to make the content within their different titles as realistic as they possibly can. Fictional brands play a big role in the most popular games, but how many of these would be a success if they were to crossover into the real world? Gaming experts at Betway have sought to find the answers by developing a unique scoring system that uses data from everyday brands to work out which of their in-game equivalents would thrive in real life.

Spotlight

MOBY GROUP

MOBY GROUP was launched in 2002 by the Mohseni family with the establishment of the first private radio station, Arman FM, in post-conflict AfghanistSince then, the group has evolved into a leading media and entertainment company employing over 1,000 employees spanning across a diversified portfolio of 17 businesses and seven markets. Headquartered in Dubai Studio City, the group’s operations serve over 300 million people from Central Asia to North Africa. Since its inception, MOBY GROUP has developed unique skills and expertise in launching and building media businesses in high-growth, emerging, and frontier markets. The group’s strategy is to build on its successes in its existing markets and identify new opportunities and markets that have historically been neglected, underdeveloped or inefficiently managed.

OTHER ARTICLES

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

Read More

Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud: Who will win cloud gaming?

Article | March 1, 2020

The very future of gaming could be decided by which service wins the battle between Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud. Every 15 years or so, the games industry goes through a big shift in how it delivers its titles. Cartridges gave way to discs, which gave way to digital downloads. Now, the industry stands ready to change once again with the advent of cloud gaming services. This is not a theoretical vision of the future: This is happening right now. Services like Google Stadia and Nvidia GeForce Now provide instantaneous streams of big-budget games — no expensive console or cumbersome PC required.

Read More

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

Read More

Spotlight

MOBY GROUP

MOBY GROUP was launched in 2002 by the Mohseni family with the establishment of the first private radio station, Arman FM, in post-conflict AfghanistSince then, the group has evolved into a leading media and entertainment company employing over 1,000 employees spanning across a diversified portfolio of 17 businesses and seven markets. Headquartered in Dubai Studio City, the group’s operations serve over 300 million people from Central Asia to North Africa. Since its inception, MOBY GROUP has developed unique skills and expertise in launching and building media businesses in high-growth, emerging, and frontier markets. The group’s strategy is to build on its successes in its existing markets and identify new opportunities and markets that have historically been neglected, underdeveloped or inefficiently managed.

Events