Music, Film, TV: How Social Media Changed The Entertainment Experience

| January 2, 2018

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Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.

Spotlight

Revry, Inc.

Revry is the premiere digital media network for the inclusive 21st century queer community. As the first-ever global queer streaming service, Revry offers its members a uniquely curated selection of entertainment that includes iconic films, cutting-edge series, groundbreaking podcasts, music albums and videos, and originals. Available worldwide on seven OTT, mobile, and online platforms, Revry also hosts the exclusive queer linear channel on Pluto TV.

OTHER ARTICLES

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Will the pandemic give a boost to virtual reality?

Article | March 25, 2020

High-end virtual reality headsets have been available for years now. But even as the technology has improved immensely, it’s never managed to lure people away from the real world. Devices are bulky and pricey, and the VR experience often isn’t as great as its made out to be. Now with the coronavirus pandemic spreading rapidly across the globe, there’s cause to rethink VR tech. But is being cooped up at home enough to get people to turn to VR when screens often suffice for gaming and chatting?

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Sony’s new DualSense PS5 controller promises more realistic tactile feedback

Article | April 8, 2020

The new PlayStation is coming this year. We’ve known about it since 2019, but the rollout—like almost everything else in the world—has felt the effects of the coronavirus pandemic. We have some tech specs about the console itself, but now Sony has fully revealed the redesigned DualSense controller that will go with it. The buttons haven’t moved all that much, but some internal updates could make it feel much different during gameplay.

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Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | February 26, 2020

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

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Spotlight

Revry, Inc.

Revry is the premiere digital media network for the inclusive 21st century queer community. As the first-ever global queer streaming service, Revry offers its members a uniquely curated selection of entertainment that includes iconic films, cutting-edge series, groundbreaking podcasts, music albums and videos, and originals. Available worldwide on seven OTT, mobile, and online platforms, Revry also hosts the exclusive queer linear channel on Pluto TV.

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