Music in VR Empowers the Brain and Body to Push Past Fatigue

October 16, 2018

Whether we’re listening to a rock song, a catchy pop or country tune, a rap or EDM banger, music is a driving force behind workouts. Runners make playlists, cycling studios, gyms, and even athletes play music as they’re training to energize them; and for good reason.When we listen to music and exercise at the same time the brain is triggered to push our bodies through fatigue. VR studios are fusing music and games together and essentially motivating our brains to play and exercise our way through titles like Beat Saber, BOX VR, and Soundboxing.Music and rhythm-based games are popular among fit gamers and casual gamers. Musically saturated games tap into our desire to dance or at the very least to keep a beat with our body movement in order to play them. The coupling of music with arm swings, punches, dancing, shuffling, and lunging around obstacles like a video game character is useful for fitness motivation.

Spotlight

Helix Leisure

Helix Leisure is a leading supplier of products and services to the Out-of-Home Entertainment industry. We create hardware and software solutions that cover everything from operations and inventory management to improving the guest experience for theme parks, water parks, family entertainment centers, movie theaters, bowling centers and more.

OTHER ARTICLES

How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

Read More

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

Read More
MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

Read More

Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More

Spotlight

Helix Leisure

Helix Leisure is a leading supplier of products and services to the Out-of-Home Entertainment industry. We create hardware and software solutions that cover everything from operations and inventory management to improving the guest experience for theme parks, water parks, family entertainment centers, movie theaters, bowling centers and more.

Events