NCC Media Extends Its Digital Media Buying

| March 19, 2019

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NCC Media -- primarily a local cable TV company advertising selling company -- is extending its footprint to include a broader array of digital media buying.The company says the move enables marketers to deliver coordinated digital ads to the same households reached by TV campaigns -- coordinating buys at the household level across more than 85% of the U.S. pay TV market.BIA/Kelsey estimates total U.S. local cable advertising revenues grew slightly from $6.8 billion in 2017 $6.9 billion in 2018. NCC Media, owned by three big cable TV companies Comcast, Charter Communications and Cox Communications, covers 80 million households and from cable, satellite and telco service providers.

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Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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Spotlight

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Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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