Netflix’s New Feature lets Subscribers watch Video and Chat simultaneously

December 28, 2018

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Video streaming service, Netflix is all set to woo its Canadian subscribers with a feature where users can group chat with fellow subscribers while watching online videos on its platform. This takes binge-watching to a whole new level.While the new addition is a more than a welcome move from Netflix, it would be interesting to see how its OTT counterparts such as Prime Video & Hulu respond to the move.

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Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

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MEDIA AND BROADCASTING

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

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Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Spotlight

Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

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