New Report: Media & Entertainment Industry a Major Social Outlier

February 2, 2016

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In anticipation of the Super Bowl and Academy Awards, the latest installment of The Sprout Social Index—now published quarterly—takes a closer look at social trends across the media and entertainment industry. We’ve tracked and analyzed message volume, response rates, response times and network nuances across Facebook, Twitter and Instagram for 15 verticals. In our research, we uncovered some surprising (but not always positive) data and discovered one major social outlier.

Spotlight

Machinima

Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programming, and a talent network of top-tier influencers, Machinima reaches over 144M viewers each month.

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VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

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MEDIA AND BROADCASTING

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Spotlight

Machinima

Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programming, and a talent network of top-tier influencers, Machinima reaches over 144M viewers each month.

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