New Streaming Services From Disney and Warner Bros. Spell Good News for Localization

August 14, 2019

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From Hulu and iflix to Amazon and Netflix, the market for online streaming services is awash with subscription-based platforms vying for the attention of audiences the world over. With myriad choices, audiences have become more discerning in deciding where and how to consume content online. Thus, streaming platforms increasingly need to differentiate themselves to keep their audience captive. According to Netflix, which now has some 149 million users, two strategies have played a key role in expanding their subscriber base by nearly 50% in two years: more languages and more global original content.

Spotlight

Axis Animation

Axis Animation creates hyper-real animated experiences, designed to transport viewers to never-before-seen worlds.Across sci-fi, fantasy, horror and action we tell bold, cinematic stories stories for the biggest names in video games, television, film, online, theme parks and beyond. Whatever the medium, our content is striking and our characters indelible.Sitting at the heart of Axis Studios in Glasgow, Scotland with 17 years of pedigree, Axis Animation’s award-winning, international team of directors, designers, artists, animators, writers and producers deliver projects that spark with energy, dynamism and imagination.

OTHER ARTICLES
MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

Axis Animation

Axis Animation creates hyper-real animated experiences, designed to transport viewers to never-before-seen worlds.Across sci-fi, fantasy, horror and action we tell bold, cinematic stories stories for the biggest names in video games, television, film, online, theme parks and beyond. Whatever the medium, our content is striking and our characters indelible.Sitting at the heart of Axis Studios in Glasgow, Scotland with 17 years of pedigree, Axis Animation’s award-winning, international team of directors, designers, artists, animators, writers and producers deliver projects that spark with energy, dynamism and imagination.

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