Globaldata Plc | June 17, 2022
E-gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio, and making their games available across more platforms. All that is required for cloud gaming is a subscription, a smartphone, TV, or laptop, and an internet connection. Telcos are well positioned to take advantage of the cloud computing market. Telcos can provide the connectivity to end-users to support cloud gaming and the network infrastructure such as data centers for cloud gaming providers.
The Europe E-gaming Market Research Report offered by GlobalData Plc highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in Europe.
Key Europe E-gaming Market Trends
One key trend in the e-gaming and esports market includes increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future-oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming and streaming are transforming the gaming market as Netflix did for streaming movies. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces
For more insights on Europe E-gaming market trends, download a free report sample
Key Findings in the Europe E-gaming Market
As fundamentally connectivity providers, European telcos can leverage e-gaming services to upsell/cross-sell customers and incentivize service bundling. For example, both SFR and Telekom Slovenije made cloud gaming available on their TV platforms, which further promotes their fixed and TV bundled services.
Telcos can provide the network infrastructure and data center capacity, and edge computing solutions, to host cloud gaming closer to the end-user, lowering latency and improving the gaming experience.
For more insights on the Europe E-gaming market, download a free report sample
Europe E-gaming Market Report Scope
Overview of e-gaming at a global level and analysis of the e-gaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers.
Outlines ten telco e-gaming & esports value proposition strategies and provides examples of telcos’ current activity in the e-gaming & esports space.
Analyzes the e-gaming & esports value propositions, business models, and strategies of four telecom operators in Europe.
A number of key findings and a set of recommendations for e-gaming stakeholders, including telecom service providers are also provided.
Reasons to Buy
This Insider Report provides a comprehensive examination of the E-gaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key e-gaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
Four telco case studies from Europe illustrate the findings of the report, providing insights into different telco e-gaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted e-gaming strategies to unlock new revenue streams.
The report discusses concrete opportunities in the e-gaming market, providing several actionable recommendations for e-gaming ecosystem participants, including telecom service providers.
GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.
PraSaga | May 23, 2022
Ahead of Meta Entertainment World's inaugural event in Monaco from May 23-24, PraSaga™, a Swiss foundation building the next generation of Layer One blockchain, is announcing that industry leader, Margaret Wallace, has joined the PraSaga executive team as Head of Gaming Technology and Metaverse. In this pivotal and pioneering role, Wallace will lead the business and technology aspects of PraSaga's gaming strategy, overseeing the activation of the quickly evolving gaming, entertainment, and Metaverse sectors.
On joining PraSaga, Wallace said, I'm a huge believer in the overall approach that PraSaga is taking when it comes to creating an extensible Layer 1 blockchain platform and, at its core, the company is about community and providing a safe, digitally advanced platform to support a greater driving purpose: to benefit humanity, make great stuff, and transform marketplaces. I'm excited to see how my experience can help grow this team, community, and brand as a whole."Wallace is no stranger to developing roles from scratch to address the emerging challenges and opportunities within the gaming space. She is an award-winning entrepreneur and creator of video games, apps, and interactive entertainment that span a variety of industry sectors, including entertainment, healthcare, education, XR, and neurogaming, to name a few. She will be leading SagaVerse efforts, which will start to roll out in the coming months.
"PraSaga has a commitment to innovation in gaming and Metaverse technologies. With Margaret's expertise in defining roles for the future and growing divisions, we have an opportunity to expand our day-to-day operations and grow our offerings that our communities rely on us so heavily for, Additionally, Margaret is uniquely positioned to take the lead here because it requires someone who thrives on imagining what could be and figuring out complex and novel opportunities."
-Michael Holdmann, co-founder, CEO of PraSaga
It's an exciting time to join PraSaga and to take part in its expansion into games and interactive entertainment, Wallace said. I am thrilled to be collaborating with the leadership team to deliver on PraSaga's vision for the Metaverse and for gaming, the most prevalent form of entertainment on the planet.
Wallace will be attending MEW Monaco with PraSaga's CEO & Founder, Michael Holdmann, and PraSaga CMO, Jay Moore. The partnership between PraSaga and MEW represents a natural alignment of principles, people, and purpose. In this case, from the vantage point of games and interactive entertainment unfolding in numerous Metaverse settings, activations, and contexts. Additionally, PraSaga and MEW have joined together with aligned goals of bringing blockchain and the Metaverse together in a secure and scalable way.
MEW's inaugural event will be on Monday, May 23, and Tuesday, May 24, in Monte Carlo, Monaco, with PraSaga as a key sponsor. PraSaga will be leading a conversation on how blockchain helps build the next generation economy and how it will be visualized. Additionally, the event kicks off a series of events from MEW that will go from Monaco to Miami to Dubai to Seoul between May 2022 and April 2023.
As one of the most recognized female professionals in gaming and gaming technology, Wallace was named a Forbes "12 Women in Gaming to Watch" and was selected by Fortune as one of "10 Powerful Women in Video Games." As a bonafide first-mover, since 2018, Wallace has been, "exploring the potential that blockchain technologies usher in how gaming, interactive entertainment, and Metaverse spaces are delivered, monetized, and experienced," through recent endeavors at Tilting Point and Games for Change Accelerator.
PraSaga is a Swiss Foundation building the next generation of Layer One blockchain. PraSaga's technology solution solves many of the limitations that plague first-generation Layer One blockchains. The SagaChain™ successfully addresses lowering transaction fees, extensibility for supply chains, and significantly lowers development costs.
MEDIA AND BROADCASTING
iMedia Brands, Inc. | April 29, 2022
iMedia Brands, Inc. (“iMedia”) (Nasdaq: IMBI, IMBIL) announces that its wholly owned business unit, 1-2-3.tv, has launched two new gamification features, a state-of-the-art speech synthesis service that simplifies and improves the quality and efficiency of its customers phone ordering process during an auction, and a new promotional format called, Magic Deals, where 1-2-3.tv customers can buy limited amounts of fix-priced products for a limited period on-air and online.
“Emotionally engaging our customers with innovative gamification features and functionality, whether that is on the television, phone or online, is our top priority, We love being one of the first TV Retailers offering such customer innovations and it’s great to see already that our customers are enjoying our efforts.”
-Jörg Simon, President of 1-2-3.tv.
1-2-3.tv’s proprietary conversational interactive voice response system (CIVR) adds an additional entertainment and convenience factor to the the 6 million plus telephone calls processed annually. Its customers want fast processing, especially in highly dynamic auctions, in order to receive products at the desired price. In addition, voice recognition brings further advantages: with this innovation, 1-2-3.tv is responding to the development that people are increasingly interacting with intelligent voice assistants such as Alexa or Siri and incorporating this type of communication into their everyday lives.
123tv, acquired by iMedia in 2021, is a leading interactive media company disrupting Germany’s television retailing marketplace with its expertise in proprietary live and automated auctions that emotionally engages consumers with 123tv’s balanced merchandising mix of compelling products shipped directly to their homes. 123tv reaches consumers via its television network available in 40+ million German and Austrian television households 24 hours a day, 365 days a year and via its online, mobile and over-the-top (“OTT”) digital platforms.
About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company capitalizing on the convergence of entertainment, ecommerce, and advertising. The company owns a growing, global portfolio of entertainment, consumer brands and media commerce services businesses that cross promote and exchange data with each other to optimize their consumer engagement experiences and to position the company as the leading single-source partner to television advertisers and consumer brands seeking to entertain and transact with customers.