Nintendo Has a Bold Plan for Competing With Streaming: Exactly What It’s Always Done

| July 17, 2019

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The white walls of Nintendo’s E3 booth are too thin. Next door, as two dozen people try out the newest Nintendo Switch titles, the games' music and sound effects almost drown out Doug Bowser, president of Nintendo of America, as he explains where the company is headed next, while trying to tip his hand as little as possible. "One of our goals is to surprise and delight," Bowser says, fully aware that within weeks he would be announcing two new Nintendo Switch devices that could fire the first shots in the next console war. "We take a lot of care to make sure we keep things close to the chest and in the vault until we’re ready to launch." But Bowser's caginess also leaves him awash in questions. As gamers swarm the Los Angeles Convention Center for E3, they wonder whether the Switch is a strong enough product to compete with the next generation of consoles. And experts roaming the halls, meanwhile, question whether Nintendo is prepared for the streaming revolution that many expect will shake up the entire industry.

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RYOT is an immersive media company based in Los Angeles. Joining forces with more than 50+ media and tech brands at Oath, RYOT is one of the most prolific virtual reality and 360° content studios in the world. RYOT spotlights global and social issues, creating innovative 360°, virtual, and augmented reality experiences for viewers. Their films span five continents and profile courageous individuals, bringing new and innovative stories to their growing audience.

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Spotlight

RYOT

RYOT is an immersive media company based in Los Angeles. Joining forces with more than 50+ media and tech brands at Oath, RYOT is one of the most prolific virtual reality and 360° content studios in the world. RYOT spotlights global and social issues, creating innovative 360°, virtual, and augmented reality experiences for viewers. Their films span five continents and profile courageous individuals, bringing new and innovative stories to their growing audience.

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