Nomadic Location-Based VR Experience

Unlike home-based VR gaming, Nomadic works to achieve a level of psychological “buy-in” that is completely unprecedented blurring the line between reality and fantasy.These are the most deeply immersive, tactile, and realistic virtual reality experiences ever developed.

Spotlight

ELEVEN SPORTS HQ

ELEVEN SPORTS is an award-winning global sports provider delivering world-class international and domestic sports and lifestyle entertainment to dedicated fans everywhere. Expanding globally, and with a deep understanding of the local fan, ELEVEN is challenging how live sport is packaged and delivered. ELEVEN SPORTS delivers more than 30,000 LIVE hours of top class sporting action per year to over 17 million paying customers worldwide in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the United States. ELEVEN has recently made its first moves in the UK, Ireland and Portugal which are set to become the platform’s eighth, ninth and tenth markets with launches ahead of the 2018/19 domestic football season.

OTHER ARTICLES
Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | August 2, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Business

Boost Your B2B SaaS Business with Live Streaming

Article | July 11, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Media and Broadcasting, Business

Branded Entertainment in B2B: Why is it Important?

Article | August 4, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Spotlight

ELEVEN SPORTS HQ

ELEVEN SPORTS is an award-winning global sports provider delivering world-class international and domestic sports and lifestyle entertainment to dedicated fans everywhere. Expanding globally, and with a deep understanding of the local fan, ELEVEN is challenging how live sport is packaged and delivered. ELEVEN SPORTS delivers more than 30,000 LIVE hours of top class sporting action per year to over 17 million paying customers worldwide in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the United States. ELEVEN has recently made its first moves in the UK, Ireland and Portugal which are set to become the platform’s eighth, ninth and tenth markets with launches ahead of the 2018/19 domestic football season.

Related News

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

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Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

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VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

Read More

Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

Read More

VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Events