Nvidia goes into battle for gamers with new streaming service

February 4, 2020

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Nvidia, whose chips are used in many of the world’s most powerful gaming PCs, has formally launched a streaming service for gamers, joining a race among some of the most powerful technology, internet and gaming companies to dominate the emerging market for cloud-based play. The US chipmaker said it would offer a free service for gamers who were prepared to wait for access to its servers at busy times, along with a low-priced introductory offer of $4.99 a month for guaranteed service and a chance to play games with more advanced graphics. Executives likened the service to Spotify, whose “freemium” streaming music service set a new model for the music industry.

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Together is the UK’s leading purpose-driven broadcast and digital entertainment brand. We use inspiring content as a catalyst for social change, connecting millions of people to campaigns and causes through TV, video and technology. We operate a TV channel that’s on the major platforms, an on-demand service, the Do More activation engine and social media accounts which reach 25m UK homes.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

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Spotlight

Together

Together is the UK’s leading purpose-driven broadcast and digital entertainment brand. We use inspiring content as a catalyst for social change, connecting millions of people to campaigns and causes through TV, video and technology. We operate a TV channel that’s on the major platforms, an on-demand service, the Do More activation engine and social media accounts which reach 25m UK homes.

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