NVIDIA on How RTX 2070, 2080 & 2080 Ti GPUs Supports VR Development

NVIDIA discuss and showcase how you can now do real-time Ray Tracing with their new RTX GPU's. 10 years in the making it has 8K HDR @60Hz, DP1.4a with DSC and VirtualLinkVR which will improve the quality of VR being made.

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Ant Farm

Ant Farm is a leading, full-service entertainment marketing and advertising agency whose focus is to craft compelling campaigns that provide each brand with its own story and unique voice. Ant Farm strives to create emotional connections to engage its audience.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | July 11, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Virtualization, Media and Broadcasting

Applications of Virtual Reality in Healthcare

Article | July 13, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Media and Broadcasting, Business

The new chair of the FTC and antitrust 2.0

Article | August 4, 2022

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Spotlight

Ant Farm

Ant Farm is a leading, full-service entertainment marketing and advertising agency whose focus is to craft compelling campaigns that provide each brand with its own story and unique voice. Ant Farm strives to create emotional connections to engage its audience.

Related News

NVIDIA's Step in Data Centre Business Is a Success; Became as Big as Gaming

NVIDIA | May 25, 2020

NVIDIA Gaming is still the company's single biggest source of revenue, but data center sales saw a big year. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. NVIDIA turned $3.08 billion of revenue, NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers. NVIDIA has been stepping up its data center game for a while now. Last quarter's results indicate the effort has been worth it. Gaming is still the company's single biggest source of revenue, but data center sales saw a big year-over-year jump -- so big, in fact, that NVIDIA could justify pouring more time and resources into the market, now that it's proved it can do well in it. Data centers are the growth engine. For the three-month stretch ending on April 26, NVIDIA turned $3.08 billion of revenue into an adjusted per-share profit of $1.80. The top line was up 39% year over year, and adjusted earnings more than doubled from $0.88 per share in the prior-year quarter. Both numbers topped analysts' expectations, just as the company's revenue guidance for the current quarter did. That wasn't the most interesting aspect of NVIDIA's quarterly report, however. Far more intriguing was the $1.14 billion in data center technology sales. A year earlier, that figure was a much more modest $634 million. The quarterly tally trails gaming-related sales, which hit $1.34 billion for the first fiscal quarter, but ts data center business is growing much faster than any other segment. At its current pace, data center will overtake gaming as the company's biggest breadwinner. As history indicates, this is a fairly new development. Learn more: MICROGAMING COLLABORATES WITH INSPIRED ENTERTAINMENT TO ENHANCE GAMING EXPERIENCE . “NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business.” ~ Quant say News coverage of the numbers broadly suggested coronavirus-related lockdowns meant that companies were forced to improve their remote-work capabilities on the fly, generating demand for data center technology. And to be fair, the contagion likely did spur some fresh, unexpected demand. That's not how data centers usually work, though. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. The launch of the DGX A100 5-petaflop artificial intelligence (AI) system didn't happen until after the quarter began, but it was based on a design that was likely finalized before the COVID-19 outbreak. “NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers , though, NVIDIA can now further prioritize the development and sale of data center technologies. ” Ditto for Jarvis, an app platform that lets organizations tweak the use of AI in a variety of self-customized ways. It was launched last quarter, but prospective users are still kicking the tires. It can take months to just select and plan a data center's architecture. Enterprise customers didn't simply set up and pay for a data center in a matter of weeks. Ergo, if NVIDIA sold it last quarter, it was a sale that was apt to be set up well before the quarter began. To that end, one can readily see on the graphic above that data center sales had been ramping up for a couple of quarters even before the recently completed quarter got going. NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business Quant say it remains the clear leader in the graphics processing unit (GPU) market, which is NVIDIA's biggest business. It's a market worth fighting for. It's also worth noting that despite NVIDIA's data center growth last quarter, it still has only a small fraction of the data center computing market. Intel remains the powerhouse in the arena, leaning on its popular and more conventional data center technology -- based on central processing units (CPUs) -- to generate more than $23 billion in data center hardware revenue last year. NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers of tomorrow. Given the sales trajectory, though, NVIDIA can now further prioritize the development and sale of data center technologies. It's proved itself to be a player. It would be time (and effort) well spent. Market researcher Mordor Intelligence reports the size of the global GPU market was just under $21 billion as of last year, but the realization of GPUs as a powerful alternative to CPUs (particularly in AI) leads Mordor to conclude the GPU market will be worth more than $100 billion by 2024. Learn more: 20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY .

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Quake 2 is the best argument for Nvidia’s ray tracing

Venturebeat | January 22, 2019

If you want to see the potential of ray tracing, you should look to Quake 2. A new mod called Q2VKPT (Quake 2 with Vulkan path-tracing) is out now that adds real-time ray tracing to the classic shooter. And while Nvidia has turned to cutting-edge releases to hype people up for RTX, maybe it should use Quake 2 instead.In the 3-minute video above, you can see how effective RTX is at bringing a scene to life. White wall lamps reflect off of the floors. Explosions bathe the environment in momentary bursts of orange. And water reflects the entire room around it.All of this next-gen lighting tech is happening in a game that is from 1997. But RTX gives the world a sense of place and reality that looks almost modern. Sure, the enemy models are blocky and under animated, but they look like they are moving through physical space.

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Origin's Chronos PC is no looker, but it plays games with eye-popping detail

digitaltrends | January 21, 2019

We love giant tower computers. They’re big, bold, absurd, and we frankly prefer our computers to look more like an alien monolith than a useful piece of modern technology. Yet our way of thinking is certainly on the out. Computers continue to shrink in size as they grow in power.Which brings us to the Origin Chronos. The smallest desktop PC in the company’s line-up, the Chronos measures a bit less than a foot tall, four inches wide, and about 14 inches deep. That’s smaller than most A/V receivers, or about the size of Microsoft’s Xbox One X. It offers full-fat performance despite that. Our review unit came packing a Core i9-9900K and Nvidia’s RTX 2080 Ti, surely more than enough to please.Maybe the question is no longer “why should I buy a small desktop?” Maybe it’s now “why should I buy anything but?”

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NVIDIA's Step in Data Centre Business Is a Success; Became as Big as Gaming

NVIDIA | May 25, 2020

NVIDIA Gaming is still the company's single biggest source of revenue, but data center sales saw a big year. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. NVIDIA turned $3.08 billion of revenue, NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers. NVIDIA has been stepping up its data center game for a while now. Last quarter's results indicate the effort has been worth it. Gaming is still the company's single biggest source of revenue, but data center sales saw a big year-over-year jump -- so big, in fact, that NVIDIA could justify pouring more time and resources into the market, now that it's proved it can do well in it. Data centers are the growth engine. For the three-month stretch ending on April 26, NVIDIA turned $3.08 billion of revenue into an adjusted per-share profit of $1.80. The top line was up 39% year over year, and adjusted earnings more than doubled from $0.88 per share in the prior-year quarter. Both numbers topped analysts' expectations, just as the company's revenue guidance for the current quarter did. That wasn't the most interesting aspect of NVIDIA's quarterly report, however. Far more intriguing was the $1.14 billion in data center technology sales. A year earlier, that figure was a much more modest $634 million. The quarterly tally trails gaming-related sales, which hit $1.34 billion for the first fiscal quarter, but ts data center business is growing much faster than any other segment. At its current pace, data center will overtake gaming as the company's biggest breadwinner. As history indicates, this is a fairly new development. Learn more: MICROGAMING COLLABORATES WITH INSPIRED ENTERTAINMENT TO ENHANCE GAMING EXPERIENCE . “NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business.” ~ Quant say News coverage of the numbers broadly suggested coronavirus-related lockdowns meant that companies were forced to improve their remote-work capabilities on the fly, generating demand for data center technology. And to be fair, the contagion likely did spur some fresh, unexpected demand. That's not how data centers usually work, though. A great deal of the data center hardware business booked by NVIDIA last quarter was likely planned before COVID-19 came into view. The launch of the DGX A100 5-petaflop artificial intelligence (AI) system didn't happen until after the quarter began, but it was based on a design that was likely finalized before the COVID-19 outbreak. “NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers , though, NVIDIA can now further prioritize the development and sale of data center technologies. ” Ditto for Jarvis, an app platform that lets organizations tweak the use of AI in a variety of self-customized ways. It was launched last quarter, but prospective users are still kicking the tires. It can take months to just select and plan a data center's architecture. Enterprise customers didn't simply set up and pay for a data center in a matter of weeks. Ergo, if NVIDIA sold it last quarter, it was a sale that was apt to be set up well before the quarter began. To that end, one can readily see on the graphic above that data center sales had been ramping up for a couple of quarters even before the recently completed quarter got going. NVIDIA isn't going to abandon gaming in favor of data centers. While Advanced Micro Devices has been stealing some graphics processing market share from NVIDIA, numbers from data tracker Business Quant say it remains the clear leader in the graphics processing unit (GPU) market, which is NVIDIA's biggest business. It's a market worth fighting for. It's also worth noting that despite NVIDIA's data center growth last quarter, it still has only a small fraction of the data center computing market. Intel remains the powerhouse in the arena, leaning on its popular and more conventional data center technology -- based on central processing units (CPUs) -- to generate more than $23 billion in data center hardware revenue last year. NVIDIA has its work cut out for it if it's going to persuade enterprise-level customers that GPUs are a better fit than CPUs for the data centers of tomorrow. Given the sales trajectory, though, NVIDIA can now further prioritize the development and sale of data center technologies. It's proved itself to be a player. It would be time (and effort) well spent. Market researcher Mordor Intelligence reports the size of the global GPU market was just under $21 billion as of last year, but the realization of GPUs as a powerful alternative to CPUs (particularly in AI) leads Mordor to conclude the GPU market will be worth more than $100 billion by 2024. Learn more: 20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY .

Read More

Quake 2 is the best argument for Nvidia’s ray tracing

Venturebeat | January 22, 2019

If you want to see the potential of ray tracing, you should look to Quake 2. A new mod called Q2VKPT (Quake 2 with Vulkan path-tracing) is out now that adds real-time ray tracing to the classic shooter. And while Nvidia has turned to cutting-edge releases to hype people up for RTX, maybe it should use Quake 2 instead.In the 3-minute video above, you can see how effective RTX is at bringing a scene to life. White wall lamps reflect off of the floors. Explosions bathe the environment in momentary bursts of orange. And water reflects the entire room around it.All of this next-gen lighting tech is happening in a game that is from 1997. But RTX gives the world a sense of place and reality that looks almost modern. Sure, the enemy models are blocky and under animated, but they look like they are moving through physical space.

Read More

Origin's Chronos PC is no looker, but it plays games with eye-popping detail

digitaltrends | January 21, 2019

We love giant tower computers. They’re big, bold, absurd, and we frankly prefer our computers to look more like an alien monolith than a useful piece of modern technology. Yet our way of thinking is certainly on the out. Computers continue to shrink in size as they grow in power.Which brings us to the Origin Chronos. The smallest desktop PC in the company’s line-up, the Chronos measures a bit less than a foot tall, four inches wide, and about 14 inches deep. That’s smaller than most A/V receivers, or about the size of Microsoft’s Xbox One X. It offers full-fat performance despite that. Our review unit came packing a Core i9-9900K and Nvidia’s RTX 2080 Ti, surely more than enough to please.Maybe the question is no longer “why should I buy a small desktop?” Maybe it’s now “why should I buy anything but?”

Read More

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