Online video enters age of Big Data, Predictive Analytics and Machine Learning

December 14, 2017

As we close the doors on 2016, we are entering into most fascinating times in the history of online video. Over the top (OTT) video, which started as a complementary service to Television has unfolded into a multi-billion dollar SVOD industry, and shows no signs of slowing down. Netflix, Hulu and Amazon have emerged as new age entertainment giants, and Virtual MVPD providers are re-wiring online to bridge any gaps from traditional TV. It is thrilling to witness new events reshaping OTT services each day. Sample this, launch of DirecTVNow; cloud DVR on Sling TV, offline viewing from Netflix and live NFL games on CBS all access, all of these have happened in a period of less than last two weeks. As digital media shifts online, broadcasters and online video distributors are innovating faster than ever. First came the content, then came technology, next was original content production and now it’s the turn of big data, predictive analytics and machine learning to redefine online video.

Spotlight

JYP Entertainment

JYP Entertainment is South Korea's leading entertainment company. For over ten years, JYP has been active in music production as well as the recruitment, training, and management of new artists. JYP expertly develops new models for its unique business system, constantly working to expand businesses into online and mobile segments in both the domestic and international markets. JYP takes great pride in its talent development program, responsible for discovering and nurturing the talent of star such as Wonder Girls, 2PM, 2AM, miss A and GOT7. JYP continues to pioneer music, develop the potential of new artists, and lead the trend of the entertainment industry.

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MEDIA AND BROADCASTING

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Spotlight

JYP Entertainment

JYP Entertainment is South Korea's leading entertainment company. For over ten years, JYP has been active in music production as well as the recruitment, training, and management of new artists. JYP expertly develops new models for its unique business system, constantly working to expand businesses into online and mobile segments in both the domestic and international markets. JYP takes great pride in its talent development program, responsible for discovering and nurturing the talent of star such as Wonder Girls, 2PM, 2AM, miss A and GOT7. JYP continues to pioneer music, develop the potential of new artists, and lead the trend of the entertainment industry.

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