PlayerUnknown's Battlegrounds (PUBG) Xbox controller debuts with trigger grips in tow

One of the biggest bits of news to come out of Microsoft's Gamescom 2018 broadcast is that PlayerUnknown's Battlegrounds (PUBG) is coming out of Game Preview in September, but Microsoft had another surprise in store for fans of the battle royale title as well. The latest entry in Microsoft's massive lineup of controllers is the new PUBG Limited Edition controller, which sports a fittingly battle-hardened look and an all-new feature: trigger grips.The design of the controller is pretty unique, featuring a black digital camo paint job and grey buttons. The left stick pops out with a blue circle around its exterior, while the right stick falls in the center of a crosshair. The D-pad also makes itself known with a distressed gold pattern that really stands out.The biggest highlight here, however, are those triggers. This is the first Xbox controller to feature grips on the triggers, which should help you keep your fingers in place even during the sweaty final moments of a match.

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ODMedia provides a one-stop solution which makes sure your content is in the right format, in the right place, at the right time. We connect content owners and platforms to deliver content to viewers on any screen around the world. We take care of all different technical requirements, which allows you to focus on your core activities. We offer services covering the entire video content lifecycle; from the creation of a Digital Cinema Package to the technical delivery to OTT platforms and broadcasters.We not only help you with the technical side of worldwide content delivery, but can also help you with the commercial side. Doco Digital is part of the ODMedia group and specialised in content aggregation for leading digital entertainment platforms such as Netflix, iTunes, Google Play, Amazon and Xbox. Our strength lies in our close connections to the editorial teams of the digital retailers, where visibility is crucial for the commercial success of content.

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Media and Broadcasting, Business

Branded Entertainment in B2B: Why is it Important?

Article | August 4, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Solutions, Business

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | July 7, 2022

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Business

What are the most popular types of YouTube videos in 2021?

Article | July 11, 2022

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Spotlight

ODMedia

ODMedia provides a one-stop solution which makes sure your content is in the right format, in the right place, at the right time. We connect content owners and platforms to deliver content to viewers on any screen around the world. We take care of all different technical requirements, which allows you to focus on your core activities. We offer services covering the entire video content lifecycle; from the creation of a Digital Cinema Package to the technical delivery to OTT platforms and broadcasters.We not only help you with the technical side of worldwide content delivery, but can also help you with the commercial side. Doco Digital is part of the ODMedia group and specialised in content aggregation for leading digital entertainment platforms such as Netflix, iTunes, Google Play, Amazon and Xbox. Our strength lies in our close connections to the editorial teams of the digital retailers, where visibility is crucial for the commercial success of content.

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Five Highly-Anticipated VR Games Coming To Oculus Quest

vrscout | May 21, 2019

After what feels like eons of waiting, the Oculus Quest standalone VR headset is finally available to the public, along with over 50 immersive launch titles. Quest owners have their veritable pick of the litter, with major titles such as SUPERHOT VR, Robo Recall, Vader Immortal: A Star War VR Series, Beat Saber, and dozens of other high-profile releases available straight out of the gate. Of course, now that we finally have our hands on these long-awaited releases, our attentions have focused on the next wave of software heading to the headset. An absolute delight on HTC Vive and Oculus Rift headsets, Owlchemy Labs’ follow-up to their 2016 smash-hit Job Simulator takes everything you know and love about the original and doubles-down hard. Colorful environments married with eccentric, outlandish characters set the tone for a relaxing journey across a variety of popular vacation destinations. You’ll be hiking through winding woodland trails, hanging out in mountainside hot tubs, and diving deep into the waters of Vacation Island to photograph marine wildlife and discover buried treasure.

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Sony Interactive aims to put games on the big screen

warc | May 22, 2019

Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Shawn Layden, chairman of Worldwide Studios at SIE told The Hollywood Reporter.“We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum,” he added. The production company has a potential goldmine of over 100 original games to trawl, from adventure and sci-fi to mystery and horror.“Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves,” explained Asad Qizilbash, who will head the new company: “one, because we’re more familiar, but also because we know what the PlayStation community loves.”

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Classic Xbox games discounted at Microsoft in a huge Backward Compatible Sale

polygon | May 21, 2019

Microsoft announced the return of its Backward Compatible Sale on Tuesday, offering deals on Xbox and Xbox 360 games that can be played on the Xbox One. It’s the company’s biggest sale on backward-compatible games yet, with over 200 classic titles discounted by up to 75 percent Microsoft’s backward compatibility program, which allows some original Xbox and Xbox 360 games to run on Xbox One, is one of the platform’s best features. The library of eligible titles is huge, with over 500 games currently available and new ones added on a pretty regular basis. Some even get the Xbox One X Enhanced treatment, further optimizing the game for the most powerful console on the market.Many of the games discounted in the sale are part of that Xbox One X Enhanced program, including early entries in favorite franchises like the original Red Dead Redemption, on sale for $9.89, and 2007’s Assassin’s Creed, down to $7.99.The Backward Compatible Sale runs through May 27, so you’ve got one week to revisit old favorites or finally catch up on a classic game you missed at a deeply discounted price. Some highlights from Microsoft’s sale are below.

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Five Highly-Anticipated VR Games Coming To Oculus Quest

vrscout | May 21, 2019

After what feels like eons of waiting, the Oculus Quest standalone VR headset is finally available to the public, along with over 50 immersive launch titles. Quest owners have their veritable pick of the litter, with major titles such as SUPERHOT VR, Robo Recall, Vader Immortal: A Star War VR Series, Beat Saber, and dozens of other high-profile releases available straight out of the gate. Of course, now that we finally have our hands on these long-awaited releases, our attentions have focused on the next wave of software heading to the headset. An absolute delight on HTC Vive and Oculus Rift headsets, Owlchemy Labs’ follow-up to their 2016 smash-hit Job Simulator takes everything you know and love about the original and doubles-down hard. Colorful environments married with eccentric, outlandish characters set the tone for a relaxing journey across a variety of popular vacation destinations. You’ll be hiking through winding woodland trails, hanging out in mountainside hot tubs, and diving deep into the waters of Vacation Island to photograph marine wildlife and discover buried treasure.

Read More

Sony Interactive aims to put games on the big screen

warc | May 22, 2019

Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Shawn Layden, chairman of Worldwide Studios at SIE told The Hollywood Reporter.“We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum,” he added. The production company has a potential goldmine of over 100 original games to trawl, from adventure and sci-fi to mystery and horror.“Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves,” explained Asad Qizilbash, who will head the new company: “one, because we’re more familiar, but also because we know what the PlayStation community loves.”

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Classic Xbox games discounted at Microsoft in a huge Backward Compatible Sale

polygon | May 21, 2019

Microsoft announced the return of its Backward Compatible Sale on Tuesday, offering deals on Xbox and Xbox 360 games that can be played on the Xbox One. It’s the company’s biggest sale on backward-compatible games yet, with over 200 classic titles discounted by up to 75 percent Microsoft’s backward compatibility program, which allows some original Xbox and Xbox 360 games to run on Xbox One, is one of the platform’s best features. The library of eligible titles is huge, with over 500 games currently available and new ones added on a pretty regular basis. Some even get the Xbox One X Enhanced treatment, further optimizing the game for the most powerful console on the market.Many of the games discounted in the sale are part of that Xbox One X Enhanced program, including early entries in favorite franchises like the original Red Dead Redemption, on sale for $9.89, and 2007’s Assassin’s Creed, down to $7.99.The Backward Compatible Sale runs through May 27, so you’ve got one week to revisit old favorites or finally catch up on a classic game you missed at a deeply discounted price. Some highlights from Microsoft’s sale are below.

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