Redbox enters the free, ad-supported streaming market

| February 17, 2020

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Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

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SISTIC Singapore

Established in 1991, SISTIC is Singapore’s largest in-house technology ticketing agency and one of the country’s leading e-commerce players. We provide ticketing services and solutions to more than 1,200 events each year, serving the theatre, entertainment, arts and sports events held locally and around the region. We aspire to enrich lives by building a ticketing platform & marketplace that best connects people to entertainment.

OTHER ARTICLES

Hulu Is Now the Biggest Name in Live-Streaming

Article | February 13, 2020

Not so long ago, would-be cord-cutters faced a tough choice: There was no streaming alternative to cable or satellite. It was the pricey bundle with a long-term contract or nothing at all. But the streaming revolution was approaching, and satellite provider DISH Network (NASDAQ:DISH) chose to hasten it rather than hunker down and fight it. DISH debuted something new in 2015: Sling TV, a "skinny bundle" live TV streaming service that offered a slimmed-down and streaming version of a cable or satellite bundle.

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What Gaming Brands Can Teach Us About Online Marketing

Article | February 13, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | February 13, 2020

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Streaming continues to boost US music industry growth

Article | February 13, 2020

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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Spotlight

SISTIC Singapore

Established in 1991, SISTIC is Singapore’s largest in-house technology ticketing agency and one of the country’s leading e-commerce players. We provide ticketing services and solutions to more than 1,200 events each year, serving the theatre, entertainment, arts and sports events held locally and around the region. We aspire to enrich lives by building a ticketing platform & marketplace that best connects people to entertainment.

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