SOLUTIONS, MEDIA AND BROADCASTING
Atmosphere | February 06, 2023
Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform.
TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites.
Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal.
Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet."
(Source – Business Wire)
Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more."
(Source – Business Wire)
Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.
PRG | February 08, 2023
On February 07, 2023, Production Resource Group (PRG), an entertainment company, announced its investment in two new LED products from InfiLED, LED Gear Titan-X and Deep Black Series, enhancing live entertainment events.
It purchased 8,000 panels of DB Series LED products with a 2.3-pixel pitch, designed for events such as product launches, exhibitions, and corporate meetings with high-resolution panels. In addition, it will produce contrast effects with the ultra-black masking material and black LEDs, edge protectors, and fast-locking mechanisms. As PRG has purchased all panels from the same manufacturer, its clients experience consistency in its products.
The newly purchased 840 new Titan-X outdoor touring panels are lightweight, 1200mm x 1200mm large, have 70% transparency, with a slot for loudspeakers behind LED walls, no audio degradation, and unobstructed screen views. In addition, its X-frame structure increases stability and wind resistance, making it perfect for outdoor festivals and events.
Vice President of PRG Gear, Todd Spencer, said, "Technical advances in LED and stability in the sub-3mm resolution market have allowed us to respond to client demand, and we are confident that these products will be very popular with our Gear clients." He added, "Coming on the heels of our recent lighting fixture purchases, PRG's significant investment in this state-of-the-art technology reinforces our position as a premium provider in the markets we serve."
(Source – Cision PR Newswire)
PRG's CEO of Music, Randy Hutson, said, "Investing in this new technology allows us to further solidify PRG as a lead provider, meet the rigorous standards of our client's logistical and artistic needs and deliver an enhanced experience for their audiences."
(Source – Cision PR Newswire)
PRG, an entertainment and event services and solutions company, provides services to creators, producers, designers, performers, and business leaders from every form of the entertainment sector, combining technology with creativity and experience. It has employed the best engineers, artisans, and experts from theatre, broadcast, TV, film, corporate events, concerts, staging, and hotels. Headquartered in New Windsor, New York, it has 62 offices worldwide with over 170 patents and 70 trademarks, providing services like broadcasting, automation, scenic, digital services, virtual production, labor, camera, audio, video, lighting, and rigging.
TECHNOLOGIES, MEDIA AND BROADCASTING
disguise | January 19, 2023
On January 18, 2023, disguise released Porta 2.1, an exceptional update to its integrated software solution that easily enables the management of Unreal Engine graphics directly within their existing workflows with their News Room Computer System (NRCS) integration through MOS protocol.
Porta 2.1 users can intuitively control real-time graphics through enhanced data sharing with its new NRCS integration. Using Pixel Streaming and macros, in-house and remote teams can automate manual tasks with macros, preview Unreal Engine live, and more.
Grigory Mindlin, Broadcast General Manager at disguise said, “This latest Porta release ticks NRCS integration off the wishlists of many of our users, including NBC, TUDN and TV Globo. He added, “With it, broadcasters can now easily control all show graphics and live content, as well as LEDs, tracking systems, tickers and scorebugs – all from a single interface that can be used by multiple operators simultaneously.”
With Porta 2.1, broadcasters can take advantage of future tools for augmented reality or virtual production. As part of disguise's Emmy-Award-winning xR solutions, Porta 2.1 can display realistic 8K content on an LED set the size of a football field. Porta users worldwide can design fully integrated, comprehensive reality workflows with disguise's Meptik and disguise Lab's creative services teams.
A few additional benefits of this update include the following:
Stress-free teamwork- In their newsroom rundowns, graphics can be created by journalists, producers and directors. This can then be approved for graphics operators to play out from Porta.
Easier workflows for operators – This update enables operators to easily customize workflow and automate a show with the new visual macros and scheduling widgets. Porta UI can be customized even further by color-coding playlists and workspaces. Through macros, they can even generate playlists from data and reduce manual entry.
Faster deliveries- To reduce repetitive tasks and speed delivery, broadcasters can search for specific graphics and assign them to the right story.
Porta 2.1 will be a SaaS subscription, providing simple access and unlimited scalability.
disguise is the platform to create, imagine, and deliver stunning visual experiences. Its award-winning extended reality (xR) solution has been used to power over 600 live, real-time, immersive productions for music artists. The company is making the next generation of collaborative tools to help technologists and artists bring their ideas to life. The company, a Financial Times 2022 Tech Hero, announced new majority backing from Carlyle Group and a minority stake from Epic Games. Through its training, clients and partners may master disguise technology, develop new skills, swiftly solve challenges, and maximize their potential.