VIRTUALIZATION

This time Amazon really does have Bond in its sights

TIM MULLIGAN | May 20, 2021

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MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Mainstream Media, LLC

Mainstream Media is Chicago's premier live streaming agency. Since 2013, Mainstream has helped clients around the country craft real-time digital experiences that engage, enrich, and activate global audiences.Utilizing state-of-the-art and custom-built broadcast technology, Mainstream captures events - from meetings and presentations to music festivals and everything in between - and delivers them over the web, so digital audiences can engage with content as it's happening, as if they were there.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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IDC:AR/VR market will still see eventual growth in 2020

Article | May 21, 2021

AR/VR market will see a 10.5% decline in the first quarter of 2020, followed by a 24.1% decline in the second due to supply chain disruptions caused by the COVID-19 outbreak, according to IDC.However, IDC’s ‘Worldwide Quarterly Augmented and Virtual Reality Headset Tracker’ states that assuming production ramps back up by midyear, a rebound in the second half of 2020 will result in total shipments of nearly 7.1 million units for the year, up 23.6% from 2019. Long-term growth will be strong throughout the forecast period with shipments growing to 76.7 million units in 2024, resulting in a compound annual growth rate (CAGR) of 81.5%.

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Best Oculus Rift Fitness Games 2020

Article | May 21, 2021

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Streaming continues to boost US music industry growth

Article | May 21, 2021

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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Spotlight

Mainstream Media, LLC

Mainstream Media is Chicago's premier live streaming agency. Since 2013, Mainstream has helped clients around the country craft real-time digital experiences that engage, enrich, and activate global audiences.Utilizing state-of-the-art and custom-built broadcast technology, Mainstream captures events - from meetings and presentations to music festivals and everything in between - and delivers them over the web, so digital audiences can engage with content as it's happening, as if they were there.

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