VR Headsets of the Future Might Be Made With Mirrors?

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

Spotlight

TRUE Cresset I Sports + Entertainment

TRUE is now TRUE Cresset | Sports + Entertainment, a new division of Cresset Asset Management. Founded in 2007, TRUE Cresset’s goal is to create an independent, boutique, multi-family office and private investment firm specifically designed to support professional athletes, entertainers, and entrepreneurs throughout their wealth journey.

OTHER ARTICLES
Technologies, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | August 3, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
Technologies, Virtualization

Discord: A Novel Medium for B2B Marketing

Article | August 2, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
Business

The rise of the introverted salesperson

Article | July 11, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

Read More
Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More

Spotlight

TRUE Cresset I Sports + Entertainment

TRUE is now TRUE Cresset | Sports + Entertainment, a new division of Cresset Asset Management. Founded in 2007, TRUE Cresset’s goal is to create an independent, boutique, multi-family office and private investment firm specifically designed to support professional athletes, entertainers, and entrepreneurs throughout their wealth journey.

Related News

Applications

MayaMD & LG Electronics Offer New AI Healthcare at Home Program Via Smart TV

MayaMD | February 14, 2022

MayaMD, one of LG NOVA's Proto Challenge first winners, will offer its AI health assistant via LG Smart TVs, creating an exciting new opportunity in the fast-growing home healthcare market. This partnership between MayaMD and LG Electronics kicked off last month at the Consumer Electronics Show (CES) in Las Vegas, and is open to interested healthcare providers. Multiple studies have shown that home healthcare solutions offer patients and providers more convenient and less costly care options. These findings have become all the more relevant during the COVID-19 pandemic, which has forced many patients to delay necessary care. This new offering from MayaMD and LG Electronics allows patients and providers the ability to collaborate at a distance without missing a beat. Initial pilots will integrate MayaMD's state of the art conversational AI health assistant with LG Smart TVs in order to provide care to patients with heart disease. The objective of these pilots will be to measure the impact of this technology on patient engagement and health outcomes. According to the CDC, heart disease is the leading cause of death for adults in the US, accounting for 650,000 deaths annually. Since adults with heart disease tend to be more sedentary, and over 70% of adults spend 3+ hours per day using a smart TV, it makes sense that patient engagement would increase via this new delivery channel. "There is so much room for growth here, and we welcome healthcare providers that want to take part in this exciting journey. First come, first serve!", says Dr. Vipindas Chengat, cofounder of MayaMD. A recent study in a peer-reviewed medical journal with researchers and medical faculty from the University of Michigan, UCLA, and University of Utah found that MayaMD's AI health assistant performed at par or better than individual clinicians when providing triage advice, illustrating just how powerful AI can be. We are grateful for the support from LG and encourage providers to reach out to us if interested in participating. This is a phenomenal opportunity," Christian Habermann, cofounder & CMO. About MayaMD MayaMD creates digital tools powered by AI to deliver relevant health and medical information for patients, insurers and providers.

Read More

Products

Polygon Studios Invests in GameOn, Strategically Partners to Bring NFT Games to the Masses

GameOn | December 03, 2021

GameOn Entertainment Technologies Inc. (CSE: GET) (OTCQB: GMETF), a leading game technology provider to media, sports and entertainment companies, is pleased today to announce a strategic partnership with Polygon ($MATIC) & Polygon Studios to build NFT-Based games on their Ethereum-based scaling platform. The deal will see Polygon Studios provide non-dilutive funding for 50% of GameOn's ongoing product development costs. GameOn's product team is spearheaded by Santi Jaramillo, former Head of Sports at Dapper Labs and creator of NBA Top Shot. Polygon, a pioneering blockchain that has onboarded millions to the Web3 ecosystem, recently announced Polygon Studios and plans to commit USD$100 million to projects leading the transition to Web3. Investments include DraftKings, DeFine and now GameOn. MATIC, the native cryptocurrency of Polygon, recently outperformed Bitcoin and Ethereum. Blockchain-based game companies such as Forte have surpassed $1 billion valuations. The Polygon blockchain boasts investors that include Mark Cuban. GameOn continues to deepen its relationship with the lucrative Indian market that is nascent and primed for NFT and blockchain adoption, including a recent expanded partnership with entertainment super app MX Player, and a $6 million investment from its parent company, Times Internet. The Polygon Studios investment allows GameOn to offer the full stack of capabilities from the creation, minting and selling of NFTs, to the game layers it already deploys for white label customers such as prediction and fantasy games, like the Chibi Dinos partnership. For GameOn shareholders, this collaboration provides an opportunity to participate in the upside of the burgeoning crypto and NFT spaces, while accelerating GameOn's product development in a non-dilutive manner. Leveraging Polygon's technology, GameOn continues to lean into blockchain and NFTs, bringing innovative gamification to the rapidly growing Web3 and metaverse economies. Through resource-driving partnerships and M&A, we'll continue to double down on being the one-stop shop for gamification, including NFT-based games." Matt Bailey, GameOn CEO. "Polygon is dedicated to supporting companies that usher in the future of Web3," said Sandeep Nailwal, Polygon Co-Founder. "GameOn is one of the fastest-growing game technology providers in the blockchain space. We're excited to support their development of NFT-based games on Polygon." ABOUT GAMEON ENTERTAINMENT TECHNOLOGIES INC. GameOn (CSE: GET) (OTCQB: GMETF) powers the biggest sports, media and entertainment companies with the most innovative white label game technologies. GameOn provides broadcasters, TV networks, streaming platforms, leagues, tournaments, sportsbooks and NFT projects with white label prediction games, fantasy games and NFT-based games. Since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018, GameOn has secured revenue-generating partnerships with global companies including NBCUniversal, Bravo and MX Player. GameOn has a dynamic and experienced management team led by CEO, Matt Bailey (Brooklyn Nets, Barclays Center), Chief Product Officer, Santiago Jaramillo (Dapper Labs, NBA Top Shot, EA Sports) and VP of Partnerships, Ryan Nowack (Madison Square Garden, New York Knicks, New York Rangers), as well as its Directors, J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple, Comcast, Meredith) and Carey Dillen (YYOGA, FIFA, IOC). ABOUT POLYGON Polygon is the first well-structured, easy-to-use platform for Ethereum scaling and infrastructure development. Its core component is Polygon SDK, a modular, flexible framework that supports building and connecting Secured Chains like Optimistic Rollups, zkRollups, Validium, etc, and Standalone Chains like Polygon POS, designed for flexibility and independence. Polygon's scaling solutions have seen widespread adoption with 500+ Dapps, ~567M+ txns, and ~6M+ daily txns. If you're an Ethereum Developer, you're already a Polygon developer! Leverage Polygon's fast and secure txns for your Dapp, get started here. ABOUT POLYGON STUDIOS Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT Industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games. If you're a game developer, builder or NFT creator looking to join the Polygon Studios ecosystem, get started here.

Read More

Business

Esports.net Partners Up with PandaScore to Boost User Experiences

Esports.net | December 02, 2021

Esports.net, one of Catena Media's top esports products, has partnered with PandaScore to offer users stats and real-time data powered by AI technology. With Esports.net, PandaScore has established a wide range of relationships with esports betting operators, esports organizations, news sites, and iGaming affiliate portals. The PandaScore tech team has built a reputation for offering myriad real-time odds and other valuable information for esports bettors. The list of games that are part of this service includes League of Legends, CS:GO, Dota 2, and Valorant. On Esports.net, the PandaScore team will be able to provide crucial data that will reach more than 250,000 users per month. "This is an exciting partnership that will greatly enhance our user experience," said Gianfranco Capozzi, head of esports at Catena Media and product owner for Esports.net. "The PandaScore team has enormous experience in the esports industry, offering robust service and a treasure trove of relevant features for both beginners and advanced users. I am also a great believer in artificial intelligence technology and PandaScore can help us provide our users with an even more immersive experience." We have six years of hard work behind our AI and modeling, delivering high-quality data and statistics to all our clients. Our stats and widgets are key to enriching the services of our partners and the experiences of their audiences. We're really excited to be part of what will make Esports.net one of the most advanced esports service providers on the market." Flavien Guillocheau, CEO at PandaScore Following the recent redesign of Esports.net and infusion of fresh features, the new capabilities are expected to provide an improved user experience for esports fans and casual gamers. Esports.net is the top portal for esports news, events, teams, players and streamers, providing information through its own editorial team as well as other premium content providers in the industry. About Esports.net: Esports.net is a news-focused website that provides users with esports news, wiki guides, daily fantasy and esports betting tips. Esports.net is an official product of Catena Media, one of the leading international providers of media services for online gaming operators. A flagship product in a growing portfolio counting over 10 esports products, Esports.net is dedicated to the esports community and is supported by a number of premium content providers, independent authors and industry experts. Their objective is to fill the gap between the iGaming industry and the emerging esports & gaming audience. About PandaScore: Founded in 2015, PandaScore is the world's AI-powered hub of esports data, whose odds feed is the leading esports product serving the betting industry. The company's combination of innovative data models, artificial intelligence and dedicated esports traders empowers bookmakers with the best esports data and odds to deliver quality ROI, the best uptime and deepest in-play markets in the flourishing, high-growth esports betting sector. PandaScore is a trusted esports data and odds supplier with distribution partnerships including Scientific Games, as well as high profile clients including Entain Australia which runs the Ladbrokes and Neds brands, Betcris, Favbet, FortuneJack, LOOT.BET and more. PandaScore has offices in France, Malta and the UK.

Read More

Applications

MayaMD & LG Electronics Offer New AI Healthcare at Home Program Via Smart TV

MayaMD | February 14, 2022

MayaMD, one of LG NOVA's Proto Challenge first winners, will offer its AI health assistant via LG Smart TVs, creating an exciting new opportunity in the fast-growing home healthcare market. This partnership between MayaMD and LG Electronics kicked off last month at the Consumer Electronics Show (CES) in Las Vegas, and is open to interested healthcare providers. Multiple studies have shown that home healthcare solutions offer patients and providers more convenient and less costly care options. These findings have become all the more relevant during the COVID-19 pandemic, which has forced many patients to delay necessary care. This new offering from MayaMD and LG Electronics allows patients and providers the ability to collaborate at a distance without missing a beat. Initial pilots will integrate MayaMD's state of the art conversational AI health assistant with LG Smart TVs in order to provide care to patients with heart disease. The objective of these pilots will be to measure the impact of this technology on patient engagement and health outcomes. According to the CDC, heart disease is the leading cause of death for adults in the US, accounting for 650,000 deaths annually. Since adults with heart disease tend to be more sedentary, and over 70% of adults spend 3+ hours per day using a smart TV, it makes sense that patient engagement would increase via this new delivery channel. "There is so much room for growth here, and we welcome healthcare providers that want to take part in this exciting journey. First come, first serve!", says Dr. Vipindas Chengat, cofounder of MayaMD. A recent study in a peer-reviewed medical journal with researchers and medical faculty from the University of Michigan, UCLA, and University of Utah found that MayaMD's AI health assistant performed at par or better than individual clinicians when providing triage advice, illustrating just how powerful AI can be. We are grateful for the support from LG and encourage providers to reach out to us if interested in participating. This is a phenomenal opportunity," Christian Habermann, cofounder & CMO. About MayaMD MayaMD creates digital tools powered by AI to deliver relevant health and medical information for patients, insurers and providers.

Read More

Products

Polygon Studios Invests in GameOn, Strategically Partners to Bring NFT Games to the Masses

GameOn | December 03, 2021

GameOn Entertainment Technologies Inc. (CSE: GET) (OTCQB: GMETF), a leading game technology provider to media, sports and entertainment companies, is pleased today to announce a strategic partnership with Polygon ($MATIC) & Polygon Studios to build NFT-Based games on their Ethereum-based scaling platform. The deal will see Polygon Studios provide non-dilutive funding for 50% of GameOn's ongoing product development costs. GameOn's product team is spearheaded by Santi Jaramillo, former Head of Sports at Dapper Labs and creator of NBA Top Shot. Polygon, a pioneering blockchain that has onboarded millions to the Web3 ecosystem, recently announced Polygon Studios and plans to commit USD$100 million to projects leading the transition to Web3. Investments include DraftKings, DeFine and now GameOn. MATIC, the native cryptocurrency of Polygon, recently outperformed Bitcoin and Ethereum. Blockchain-based game companies such as Forte have surpassed $1 billion valuations. The Polygon blockchain boasts investors that include Mark Cuban. GameOn continues to deepen its relationship with the lucrative Indian market that is nascent and primed for NFT and blockchain adoption, including a recent expanded partnership with entertainment super app MX Player, and a $6 million investment from its parent company, Times Internet. The Polygon Studios investment allows GameOn to offer the full stack of capabilities from the creation, minting and selling of NFTs, to the game layers it already deploys for white label customers such as prediction and fantasy games, like the Chibi Dinos partnership. For GameOn shareholders, this collaboration provides an opportunity to participate in the upside of the burgeoning crypto and NFT spaces, while accelerating GameOn's product development in a non-dilutive manner. Leveraging Polygon's technology, GameOn continues to lean into blockchain and NFTs, bringing innovative gamification to the rapidly growing Web3 and metaverse economies. Through resource-driving partnerships and M&A, we'll continue to double down on being the one-stop shop for gamification, including NFT-based games." Matt Bailey, GameOn CEO. "Polygon is dedicated to supporting companies that usher in the future of Web3," said Sandeep Nailwal, Polygon Co-Founder. "GameOn is one of the fastest-growing game technology providers in the blockchain space. We're excited to support their development of NFT-based games on Polygon." ABOUT GAMEON ENTERTAINMENT TECHNOLOGIES INC. GameOn (CSE: GET) (OTCQB: GMETF) powers the biggest sports, media and entertainment companies with the most innovative white label game technologies. GameOn provides broadcasters, TV networks, streaming platforms, leagues, tournaments, sportsbooks and NFT projects with white label prediction games, fantasy games and NFT-based games. Since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018, GameOn has secured revenue-generating partnerships with global companies including NBCUniversal, Bravo and MX Player. GameOn has a dynamic and experienced management team led by CEO, Matt Bailey (Brooklyn Nets, Barclays Center), Chief Product Officer, Santiago Jaramillo (Dapper Labs, NBA Top Shot, EA Sports) and VP of Partnerships, Ryan Nowack (Madison Square Garden, New York Knicks, New York Rangers), as well as its Directors, J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple, Comcast, Meredith) and Carey Dillen (YYOGA, FIFA, IOC). ABOUT POLYGON Polygon is the first well-structured, easy-to-use platform for Ethereum scaling and infrastructure development. Its core component is Polygon SDK, a modular, flexible framework that supports building and connecting Secured Chains like Optimistic Rollups, zkRollups, Validium, etc, and Standalone Chains like Polygon POS, designed for flexibility and independence. Polygon's scaling solutions have seen widespread adoption with 500+ Dapps, ~567M+ txns, and ~6M+ daily txns. If you're an Ethereum Developer, you're already a Polygon developer! Leverage Polygon's fast and secure txns for your Dapp, get started here. ABOUT POLYGON STUDIOS Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT Industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games. If you're a game developer, builder or NFT creator looking to join the Polygon Studios ecosystem, get started here.

Read More

Business

Esports.net Partners Up with PandaScore to Boost User Experiences

Esports.net | December 02, 2021

Esports.net, one of Catena Media's top esports products, has partnered with PandaScore to offer users stats and real-time data powered by AI technology. With Esports.net, PandaScore has established a wide range of relationships with esports betting operators, esports organizations, news sites, and iGaming affiliate portals. The PandaScore tech team has built a reputation for offering myriad real-time odds and other valuable information for esports bettors. The list of games that are part of this service includes League of Legends, CS:GO, Dota 2, and Valorant. On Esports.net, the PandaScore team will be able to provide crucial data that will reach more than 250,000 users per month. "This is an exciting partnership that will greatly enhance our user experience," said Gianfranco Capozzi, head of esports at Catena Media and product owner for Esports.net. "The PandaScore team has enormous experience in the esports industry, offering robust service and a treasure trove of relevant features for both beginners and advanced users. I am also a great believer in artificial intelligence technology and PandaScore can help us provide our users with an even more immersive experience." We have six years of hard work behind our AI and modeling, delivering high-quality data and statistics to all our clients. Our stats and widgets are key to enriching the services of our partners and the experiences of their audiences. We're really excited to be part of what will make Esports.net one of the most advanced esports service providers on the market." Flavien Guillocheau, CEO at PandaScore Following the recent redesign of Esports.net and infusion of fresh features, the new capabilities are expected to provide an improved user experience for esports fans and casual gamers. Esports.net is the top portal for esports news, events, teams, players and streamers, providing information through its own editorial team as well as other premium content providers in the industry. About Esports.net: Esports.net is a news-focused website that provides users with esports news, wiki guides, daily fantasy and esports betting tips. Esports.net is an official product of Catena Media, one of the leading international providers of media services for online gaming operators. A flagship product in a growing portfolio counting over 10 esports products, Esports.net is dedicated to the esports community and is supported by a number of premium content providers, independent authors and industry experts. Their objective is to fill the gap between the iGaming industry and the emerging esports & gaming audience. About PandaScore: Founded in 2015, PandaScore is the world's AI-powered hub of esports data, whose odds feed is the leading esports product serving the betting industry. The company's combination of innovative data models, artificial intelligence and dedicated esports traders empowers bookmakers with the best esports data and odds to deliver quality ROI, the best uptime and deepest in-play markets in the flourishing, high-growth esports betting sector. PandaScore is a trusted esports data and odds supplier with distribution partnerships including Scientific Games, as well as high profile clients including Entain Australia which runs the Ladbrokes and Neds brands, Betcris, Favbet, FortuneJack, LOOT.BET and more. PandaScore has offices in France, Malta and the UK.

Read More

Events