Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

| February 14, 2020

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Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

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Why Entertainment Stocks Soared by Double Digits Tuesday

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The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

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